Sectors
B2B consumer tech marketing and communications services
We know the Consumer tech sector
Our work is focused on stronger listings, faster retail velocity, higher market share, and greater confidence from retailers and partners.
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Build retail and channel confidence in new consumer tech
Retailers, carriers, and platforms back products they trust to sell. We combine clear propositions, proof of demand, and compelling stories so buyers and merchandisers can justify space, promotion, and support for your launches.
Turn product innovation into distinctive brand stories
Specs and features alone rarely cut through. We translate innovation into simple narratives about lifestyle, experience, and value, so your devices stand out in crowded categories and your consumer tech brand and communications stay consistent across markets.
Accelerate launch, sell-through, and category share
We connect integrated campaigns, retail media, and always‑on content to launch frameworks that move quickly from awareness to trial to repeat purchase.
Designing an enterprise-ready digital experience for RapidMiner’s SaaS relaunch
Core services: Our full offering for consumer tech companies
Consumer tech marketing: Content, creative & digital experience
We create content, creative, and digital experiences that showcase products clearly and persuasively. Our Creative Studio, Content Marketing, Digital Experience, and SEO teams drive high‑intent traffic and support channel conversion for consumer devices.
Paid media & programmatic for consumer tech
Our paid media, paid social, paid search, and programmatic specialists target specific buyer and shopper audiences by retailer, platform, interest, and intent, running campaigns that generate qualified demand.
Consumer tech PR, brand & policy communications
As a consumer tech PR agency, we combine PR, influencer and reviewer relations, brand strategy, social media strategy, and policy communications to shape key narratives.
Crisis counsel for consumer tech brands
We support brands through product issues, safety concerns, data or privacy incidents, review backlashes, or retailer disputes. Crisis planning and live counsel protect trust, minimise sales impact, and help you recover momentum.
GEO and Surfacd: Owning the AI search landscape
Through Surfacd and our GEO (Generative Experience Optimisation) approach, we structure consumer tech content so your brand surfaces in AI Overviews, generative answers, and search results across priority product and category queries.
Sub-sectors we serve within consumer tech
We support a broad range of consumer tech brands:
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Smart home devices: Positioning connected home products around simplicity, security, and ecosystem fit.
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Personal audio and wearables: Elevating design, experience, and wellness benefits.
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Gaming and peripherals: Connecting performance, community, and creator ecosystems.
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Personal computing and accessories: Supporting device and accessory launches across key channels.
"We’re so proud of what Sefiani has helped us achieve through this campaign, significantly increasing brand awareness around how we help Australians build, protect, leave, and preserve a legacy, and enjoy a dignified retirement. These are emotional goals, and here at Generation Life we want to ensure all Australians have the opportunity to leave the legacy they desire for generations to come.”
Karlee Currall
Senior Marketing Manager, Generation Life
"Clarity has built and delivered an effective voice for the UK ISP sector through its support for the Internet Services Providers' Association (ISPA). For many years now, Clarity has helped ISPA to lead the policy agenda, representing the sector to parliamentarians, civil servants and the media - promoting a vibrant and critical industry."
Steve Leighton
Chairman, ISPA UK
"I've been working with the Clarity UK team for more than two years now and can't fault any part of the team's efforts. They integrated quickly with our processes and operations, seamlessly becoming part of our operation. They come across as truly invested in the company's success and not just chasing success metrics that benefit them and their KPIs... It's the fact that they will also push back and ensure everything is completely aligned and on message - not just tactically but also strategically... They have the contacts, they have the skills, they are the team you want. If you've got this team on your side you don't need to worry."
Craig McGill
EMEA Comms and Content Lead, 8x8
“First class agency: Smart, evidence based, exceptional value and genuinely nice people.”
David Wiggin
Head of Strategic Communication, Mitie
“The team at Clarity deliver time and time again, with meaningful, impactful results. Not only are the team a total pleasure to work with - they demonstrate genuine expertise, creativity and valued strategic counsel, week in week out. The teams’ tenacity and eagle eye for a compelling and topical story sets Clarity apart from other agencies - they are a true extension of our team here at Ankorstore.”
Erin Monk
Head of PR & Partnerships UK, Ankorstore
“We have been working with Clarity over the past six months as we launched our service offering in the UK. The team has been exemplary in its strategic recommendations while helping us navigate the complex NHS landscape in the UK. Their media placements, alongside public affairs activity, have ensured that we continue to grow, with Q1 having been our most successful quarter to date, and I am excited for what is to come.”
Anonymous
Juniper
"The Clarity team has elevated our media networks beyond what I thought we could achieve. Not just that, but they’ve been wonderful thought partners and hugely proactive — a critical extension of our team. They’ve seen and created opportunities where we would never have spotted them."
Taylor Burns
Director of Media Relations & Corporate Communications, McKinsey & Company
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Consumer tech insights
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Ready to grow your consumer tech company with a global growth consultancy?
Consumer tech categories move quickly, and so do retailers, platforms, and shoppers. The brands that succeed are those that align launch strategy, channel, and communications into one disciplined growth system. Start the conversation.
