Trends, challenges & insights in marketing from the Finite by Clarity B2B marketing podcast, a podcast for leaders in tech, software & SaaS
Latest Episode
With Jodi Norris
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We’re all starting to hear about it, but what is synthetic data? Simply put, synthetic data is “fake” data that is mathematically manufactured to mirror the patterns and behaviours of real-world datasets.
For B2B marketers, this means using AI to create a digital “twin” of your customer base. Instead of waiting weeks for a survey to come back, you use a model trained on your existing customer calls, ads, and behavioural data to predict how an audience will react.
However, it isn’t a silver bullet. Marketers need to be aware of significant concerns: the “rubbish in, rubbish out” risk (if your training data is biased, your AI will be too) and the danger of oversimplification, where nuance gets lost in statistical significance.
In this ...
Meet our host, Jodi
For the past five years, Jodi has stewarded the Finite by Clarity community, driven by a commitment to creating an authentic space where B2B technology marketers can connect, share, learn and grow together.
She holds an MSc in the Philosophy of Science from UCL, and draws on this academic grounding to pinpoint fundamental principles, offer sharp critical commentary and champion rigorous methods in how marketers think, decide and operate.
Recent B2B marketing podcast guests include leaders from…
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