Trends, challenges & insights in marketing from the Finite by Clarity B2B marketing podcast, a podcast for leaders in tech, software & SaaS
With Jodi Norris
For high‑growth B2B tech brands, the next funding round or IPO is no longer just a financial milestone – it is a communications stress test. Investors are bringing AI‑driven tools, sharper scrutiny and higher expectations into every decision. The companies that win are those that can match strong numbers with a compelling, consistent story.
In this episode of the FINITE Podcast, Jodi Norris sits down with Liam McLaughlin, Managing Partner at Clarity Europe, to unpack how CMOs and marketing leaders can actively prepare for their next raise or listing through comms and marketing. They explore where tech investment is flowing today, why AI is fueling a renewed funding boom, and what it really takes to move from “interesting startup” to ...
Meet our host, Jodi
For the past five years, Jodi has stewarded the Finite by Clarity community, driven by a commitment to creating an authentic space where B2B technology marketers can connect, share, learn and grow together.
She holds an MSc in the Philosophy of Science from UCL, and draws on this academic grounding to pinpoint fundamental principles, offer sharp critical commentary and champion rigorous methods in how marketers think, decide and operate.
Recent B2B marketing podcast guests include leaders from…
FAQs
You can tune into the Finite by Clarity B2B marketing podcast on all major platforms, including Apple Podcasts, Spotify and Google Podcasts.
If you prefer to browse, explore our full library of past episodes on clarity.global, and watch every video episode on our YouTube channel.
Our audience is global and highly engaged. We have listeners across Australia, New Zealand, the UK, the US, Israel, Germany, India, France, Sweden, Norway, Canada and beyond.
Within the Finite by Clarity community you’ll find senior marketing leaders from ambitious startups through to global B2B enterprises. Despite the seniority of guests, the podcast itself is free and open to everyone who wants to think more deeply and act more decisively in B2B marketing.
A new episode drops every second Monday, so the Finite by Clarity podcast can slot neatly into your regular listening routine rather than compete with it.
Subscribe on your preferred podcast platform to be notified as soon as a new episode is live, and follow us on LinkedIn where we spotlight each release and share the most thought-provoking insights.
The Finite by Clarity podcast is designed for B2B marketers working in tech, software and SaaS who want to stay informed, inspired and ahead of the curve.
Most conversations feature CMOs and senior marketing leaders, but marketers at any stage of their career will gain value. Episodes explore shifts reshaping the B2B landscape, trends that have real impact rather than hype, and the way world-class marketers are tackling the challenges facing all of us.
From day one, Finite by Clarity has been about cutting through the marketing fluff and creating a genuinely authentic space for B2B technology marketers to connect, share and grow.
We launched the podcast to give listeners accurate insight, unvarnished stories and meaningful context, so they can navigate internal pressures, shifting markets and ambitious growth targets with more confidence and clarity.
Finite by Clarity focuses on the market shifts and sector-wide challenges that define modern B2B marketing.
You’ll hear honest, in-depth conversations on themes such as AI implementation and what it really looks like in practice, competing and winning in crowded categories, and managing budget constraints while still driving meaningful impact. Every episode is designed to be both strategically informed and immediately useful, helping you stay ahead of trends and respond intelligently as the market evolves.
Interested in coming on the Finite by Clarity podcast?
We're always on the lookout for exciting guests with inspiring experiences and interesting takes on marketing and CMO strategy.
