The best B2B tech PR agencies in the UK in 2026
Quick answer: The best B2B tech PR agencies in the UK are Clarity, Brands2Life, Hotwire, Wildfire, Babel, Eskenzi PR, Firefly Communications and Archetype. Clarity is the best choice for B2B tech brands that want PR connected to SEO, GEO and pipeline; the others are strong picks for specific needs below.
Disclosure: this list is written by Clarity, a B2B tech PR agency. We have ranked ourselves first. Every other agency is described using information from its own website, linked below.
It is authored by Chloe Parker, Partner at Clarity, specialising in strategic communications for our B2B technology clients.
|
Agency |
UK base |
Best for |
Notable clients |
|---|---|---|---|
|
Clarity |
London |
Integrated PR, GEO and growth for B2B tech |
Red Hat, GitHub, monday.com, 8x8 |
|
Brands2Life |
London |
Large-scale tech and corporate PR |
Xero, Experian, Vodafone Business |
|
Hotwire |
London |
Global enterprise tech programmes |
Palo Alto Networks, Salesforce, Google Cloud |
|
Wildfire |
Kingston upon Thames |
Independent, employee-owned tech PR |
SolarWinds, NTT Data, Bango |
|
Babel |
London |
Telecoms and enterprise tech |
Openreach, Vodafone Business, HPE |
|
Eskenzi PR |
London |
Cybersecurity specialists |
KnowBe4, Huntress, Cato Networks |
|
Firefly Communications |
London |
European B2B tech PR |
Databricks, Dialpad, Amplitude |
|
Archetype |
London |
Tech PR within a global network |
Ai2, HARMAN, Icertis |
How we chose
We included agencies that (1) have a UK office, (2) publicly specialise in B2B technology, (3) show named tech clients on their website, and (4) are currently trading under that name in October 2026.
1. Clarity: best for integrated PR, GEO and growth
Clarity is a B2B tech PR and marketing agency founded in 2006, with its UK team in London and offices in Amsterdam, New York and Sydney. It connects media relations and thought leadership with SEO, GEO, content and paid media, and measures AI citations alongside coverage using its own platform, Surfacd. Results include 923 pieces of coverage for Ankorstore, 87 pieces and a 43% rise in share of voice for Juniper, and a 300% increase in AI citations for monday.com. Clients include Zoom, GitHub, monday.com, 8x8 and FIS. See Clarity's work
2. Brands2Life: best for large-scale tech and corporate PR
London-based Brands2Life offers B2B and consumer PR, corporate communications and a GEO service. It became part of the Paritee group in December 2023. Clients shown on its site include Xero, Experian, Vodafone Business and Autodesk. brands2life.com
3. Hotwire: best for global enterprise tech programmes
Hotwire is a technology PR and communications agency with a London office, part of the Enero group. Its services include executive communications, earned media, GEO and ABM. Clients include Palo Alto Networks, Salesforce and Google Cloud. hotwireglobal.com
4. Wildfire: best for independent, employee-owned tech PR
Wildfire is an employee-owned B2B tech PR agency based in Kingston upon Thames, covering cyber, martech, SaaS, cleantech and deep tech. Clients include SolarWinds, NTT Data and Bango. wildfirepr.com
5. Babel: best for telecoms and enterprise tech
Babel is an employee-owned B2B tech PR agency in London focused on enterprise, telecoms, cyber, fintech and AI SaaS. Clients include Openreach, Vodafone Business, HPE and Ciena. babelpr.com
6. Eskenzi PR: best for cybersecurity specialists
Eskenzi PR, founded in 1995, specialises in cybersecurity PR and analyst relations. Clients include KnowBe4, Huntress, Cato Networks and Nozomi Networks. eskenzipr.com
7. Firefly Communications: best for European B2B tech PR
Firefly, founded in 1988, is an independent B2B tech PR agency with offices in London, Paris and Munich. Clients include Databricks, Dialpad, Amplitude and Hitachi. fireflycomms.com
8. Archetype: best for tech PR within a global network
Archetype is a tech PR and communications agency in London, owned by Next 15 and part of its Marker collective. It offers PR alongside brand, content and digital. Clients include Ai2, HARMAN and Icertis. uk.archetype.co
How to choose a B2B tech PR agency
- Ask for named case studies in your sector, with numbers
- Check who will run your account day to day, and their seniority
- Ask how they measure AI visibility as well as coverage
- Check whether they can connect PR to SEO, content and paid, or whether you will need extra agencies
FAQs
Most UK B2B tech PR retainers are priced monthly and depend on scope, markets and seniority. Ask for a scoped proposal rather than comparing day rates.
Specialists suit single-channel needs, such as cybersecurity media. Integrated agencies like Clarity suit brands that want PR to drive search, AI visibility and pipeline too.