Policy communications: earn influence in the decisions that shape your market

We work with fast‑growing scaleups, established multinationals, trade associations and NGOs across technology, HealthTech, fintech, cybersecurity, telecoms, mobility, media, professional services and the public sector. If political, regulatory or reputational developments could materially affect your business model or valuation, you are the right fit for our senior government relations and public affairs support.

Our core footprint is in the UK and EU, with public affairs and policy communications teams in London, Amsterdam and our wider global network. For clients with broader international needs, we coordinate activity across priority markets through trusted partner agencies and local specialists, giving you consistent, joined‑up campaigns with senior oversight from Clarity.

Typical challenges include upcoming regulation that could undermine your business model, difficulty accessing or influencing policymakers, limited internal bandwidth to track political developments, fragmented stakeholder relationships, and low visibility in policy debates. Our senior advisers design integrated lobbying, stakeholder and communications strategies to reduce these risks and turn them into opportunities for influence, growth and reputational leadership.

We go beyond transactional lobbying. Clarity combines government relations, public affairs, policy communications and PR into integrated programmes. We don’t just speak to policymakers behind closed doors; we also shape media narratives, mobilise stakeholders, build coalitions and run campaigns so that your case is reinforced across Westminster, Whitehall, Brussels, the media and your wider stakeholder ecosystem.

Our offer spans public affairs strategy, ongoing monitoring and policy insights, political and regulatory risk audits, lobbying and political advocacy, stakeholder engagement, coalitions and associations, public affairs coaching and training, and political events and thought leadership. Each programme is designed by senior advisers and tailored to your sector, risk profile, growth stage and commercial objectives.

We define impact using a mix of qualitative and quantitative indicators: policy or regulatory outcomes achieved, access to and quality of stakeholder relationships, changes in sentiment among decision‑makers, share of voice and positioning in relevant debates, and how far political developments align with your commercial targets. We agree clear KPIs and milestones with you at the outset and report regularly against them.

You don’t need to be facing an immediate crisis or new law to benefit. Trigger points include entering a new market, launching a disruptive or regulated product, preparing for an IPO, planning major investment or M&A, or operating in a sector under heightened political or media scrutiny. Early investment in government relations and policy communications helps you shape the environment rather than simply responding once decisions are made.

Typically, our primary contacts are Chief Executives, Chief Communications or Corporate Affairs Officers, Heads of Public Affairs or Government Relations, and Legal/Regulatory leads. We also work closely with product, policy, risk and operations teams so that your political and lobbying strategy is grounded in commercial reality and can be implemented across the business.

Yes. We run ongoing retainers that provide continuous monitoring, stakeholder engagement, political counsel and rapid response, as well as time‑bound projects such as shaping a specific bill or consultation, supporting a market entry, or managing the political and policy communications dimension of a major announcement or transaction.

We design campaigns so that your messages to policymakers, regulators, media, investors, customers and employees are consistent and mutually reinforcing. Our public affairs activity is tightly integrated with corporate communications, brand and reputation management, media relations, digital and crisis communications, ensuring your lobbying and policy positions land credibly with all audiences.

The first step is an introductory conversation with our senior team to understand your objectives, risk profile and current political exposure. We’ll typically recommend an initial diagnostic or strategy engagement that maps your political landscape, identifies priority issues and stakeholders, and sets out a clear plan of action, budget and timeline for your government relations and policy communications programme.