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Juniper

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Success by numbers

87

pieces of coverage in six months, including 60 Tier One placements

43%

increase in share of voice

11

key political and patient stakeholders engaged and educated

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Shaping the UK obesity debate with Juniper: from 6% to 49% share of voice

Integrated PR and policy communications to reshape the obesity debate, protect reputation, and build commercial momentum in the UK health tech sector.

The partnership

Juniper is a digital weight management service that combines clinically proven GLP‑1 medication with ongoing health coaching, tracking, clinical consultations, and a dedicated support team to provide NICE‑endorsed obesity care. 

Entering the UK market, Juniper needed to navigate intense media scrutiny of weight loss drugs, sceptical policymakers, and a complex NHS landscape, while demand for effective obesity treatment continued to rise. Public debate often framed medication as a quick fix, with political focus concentrated on prevention and the food system alone. At the same time, strict NHS eligibility criteria and fragmented referral pathways limited access for those who could benefit most. 

Juniper’s leadership asked Clarity to position the brand as a responsible provider of wraparound care, build credibility with journalists and political stakeholders, increase share of voice in a crowded conversation, and create the foundations for sustainable growth in a highly scrutinised category.


Systematising impact

Clarity aligned Juniper’s media, policy, and digital activity into a single strategy designed to shift the obesity narrative from quick fixes to clinically governed, holistic care. Using Clarity’s Now, Near, Next framework, the team built a clear point of view on obesity pathways, grounded it in patient experience, and translated it into tailored narratives for journalists, parliamentarians, and patient groups. 

Clarity prioritised senior stakeholder engagement, cultivating high‑trust relationships in Westminster and across the health ecosystem, then convened those voices in Parliament to generate credible, shared recommendations. A Westminster‑launched report, supported by integrated content, design, and digital promotion, provided a structural platform for ongoing dialogue on national obesity policy and access to GLP‑1 medication. 

This systematised approach enabled Juniper to demonstrate leadership on obesity, manage regulatory risk, and convert scrutiny into informed engagement and commercial momentum.

Achieving global growth

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“We have been working with Clarity over the past six months as we launched our service offering in the UK. The team has been exemplary in its strategic recommendations while helping us navigate the complex NHS landscape in the UK. Their media placements, alongside public affairs activity, have ensured that we continue to grow, with Q1 having been our most successful quarter to date, and I am excited for what is to come.”
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Anonymous
Juniper

Internal alignment

  • Mapped and engaged 11 priority stakeholders across Parliament and patient groups to align understanding of obesity pathways and Juniper’s wraparound model of care.
  • Built trust through a programme of 121 meetings with top‑target parliamentarians, including those with lived experience of weight loss medication and those needing education on Juniper’s holistic approach.
  • Convened a high‑credibility roundtable in Parliament with politicians, health organisations, and patient groups to co‑create recommendations on improving obesity care and access.

Commercial momentum

  • Delivered 87 pieces of coverage in six months, including 60 Tier One hits, anchored in clear messaging on safe, holistic weight management.
  • Secured 38 pieces of coverage for patient case studies across more than 10 individual stories, deepening audience understanding of Juniper’s impact.
  • Increased Juniper’s share of voice from 5.9% to 48.9% between November 2024 and April 2025, supporting the brand’s most successful quarter to date.

Global growth

  • Positioned Juniper as a credible contributor to national obesity policy through a Westminster‑launched report calling for a national obesity plan and reforms to tiered weight management services.
  • Sustained engagement with policymakers and health stakeholders beyond launch, using the report as a platform for continued 121 meetings and media commentary.
  • Enabled Juniper to contribute informed commentary welcoming the 10 Year Health Plan’s “moonshot” ambition to tackle obesity through digital pathways, wider access to weight loss medication, and public health interventions on food and diet.

More results

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