The best B2B tech PPC and paid search agencies in the UK in 2026
Quick answer: The best B2B tech PPC agencies in the UK are Clarity, Gripped, Hallam, Impression, Team 4, Lever Digital, Brainlabs and Fox Agency. Clarity is the best choice for B2B tech brands that want paid search optimised for pipeline and connected to SEO, GEO and PR.
Disclosure: this list is written by Clarity, a B2B tech paid search, PR and marketing agency. We have ranked ourselves first. Every other agency is described using information from its own website, linked below.
|
Agency |
UK base |
Best for |
Platforms (as stated) |
Notable clients |
|---|---|---|---|---|
|
Clarity |
London |
Paid social, Paid search (PPC) connected to SEO, GEO and PR |
Google Ads, Bing (Microsoft Ads), LinkedIn, Meta, programmatic, Snapchat, TikTok, StackAdapt |
Aon, CellPoint Digital, Citrix |
|
Gripped |
London |
B2B SaaS pipeline campaigns |
Google, LinkedIn |
Crownpeak, Ideagen, Epicor |
|
Hallam |
Nottingham, London |
B2B paid media at scale |
Google, Bing (Microsoft Ads), LinkedIn |
Workbooks, Lattice, Hitachi Solutions |
|
Impression |
Nottingham, London, Manchester |
Integrated search for larger B2B sites |
Google, Bing (Microsoft Ads) |
The Access Group, Precursive |
|
Team 4 |
London |
Niche B2B SaaS |
Google, Bing (Microsoft Ads), LinkedIn |
Forecast, AirDNA |
|
Lever Digital |
UK |
SaaS growth-stage PPC |
Google, Bing (Microsoft Ads) |
Uplisting, Freemarket |
|
Brainlabs |
London |
Large multi-market budgets |
Google, Bing (Microsoft Ads), LinkedIn |
Microsoft, Klaviyo |
|
Fox Agency |
London, Leeds |
Paid search within B2B tech marketing |
Google, Bing (Microsoft Ads) |
ABB, Sony, OVHcloud |
How we chose
We included UK agencies that (1) publicly offer paid search or PPC, (2) work with B2B or technology clients, (3) show named clients on their website, and (4) trade under that name in October 2026.
1. Clarity: best for paid search connected to SEO, GEO and PR
Clarity is a B2B tech growth agency founded in 2006, with its UK team in London and offices in Amsterdam, New York and Sydney. It runs Google Ads, Microsoft Ads (formerly known as Bing Ads), LinkedIn and programmatic campaigns optimised for cost per SQL and opportunity, and incorporates 93x, the B2B SEO and PPC team it acquired with 93digital. Results include 600% ROI from paid search for CellPoint Digital and lead generation 201% above target for Aon. They are a Google Partner and a LinkedIn Ads Partner, showcasing their expertise in both channels. See Clarity's paid media work
2. Gripped: best for B2B SaaS pipeline campaigns
Gripped, founded in 2017 in London, works only with B2B SaaS and tech companies and runs Google, Bing and LinkedIn campaigns managed for pipeline. Clients include Crownpeak, Eficode, Ideagen and Epicor. gripped.io
3. Hallam: best for B2B paid media at scale
Hallam, with offices in Nottingham and London, describes itself as a paid media agency built for B2B and is a Google Premier Partner. Clients include Workbooks, Lattice and Hitachi Solutions. hallam.agency
4. Impression: best for integrated search on larger B2B sites
Impression has offices in Nottingham, London and Manchester, is a Google Premier Partner and a B Corp, and works with SaaS and B2B clients. Clients include The Access Group, Precursive and Mitrefinch. impressiondigital.com
5. Team 4: best for niche B2B SaaS
London-based Team 4 runs Google, Microsoft and LinkedIn campaigns for niche B2B SaaS companies. Clients include Forecast, AirDNA, Uplisting and Atomic Jolt. team4.agency
6. Lever Digital: best for growth-stage SaaS PPC
Lever Digital helps B2B SaaS businesses scale through Google Ads and Microsoft Ads and is a Google Partner. Clients include Uplisting, Sprintlaw and Freemarket. leverdigital.co.uk
7. Brainlabs: best for large multi-market budgets
Brainlabs is a London-headquartered performance agency that offers paid search across Google, Microsoft and LinkedIn and lists B2B SaaS among its industries. It absorbed US agency Hanapin in 2020. brainlabsdigital.com
8. Fox Agency: best for paid search within B2B tech marketing
Fox Agency, with offices in London and Leeds, is a B2B tech marketing agency whose search team runs Google and Bing campaigns alongside PR, content and creative. Clients include ABB, Sony and OVHcloud. fox.agency
How to choose a B2B PPC agency
- Ask what they optimise for: cost per SQL and opportunity, or cost per lead
- Check they can connect ad platforms to your CRM for offline conversion tracking
- Ask for B2B tech case studies with pipeline or ROI figures
- Check they run LinkedIn as well as Google, and can align with ABM
FAQs
Most charge a monthly management fee, either fixed or a percentage of ad spend. Compare on expected cost per opportunity, not fee alone.
It helps. Shared keyword and conversion data improves both, which is why Clarity runs paid, SEO and GEO in one team.
Google Ads captures active demand from buyers searching for solutions. LinkedIn Ads reaches named accounts and job roles before they search. Microsoft Ads often has lower CPCs and a strong business audience. Most B2B tech programmes use all three, weighted by deal size and sales cycle.
Work backwards from your target cost per opportunity and the number of opportunities you need, not from a monthly figure. UK B2B tech keywords often cost £10 to £35 or more per click, so budgets need to be big enough to collect meaningful conversion data within a few weeks.
Campaigns generate traffic within days. Reliable lead and pipeline data usually takes 6 to 12 weeks, because B2B sales cycles are long and bidding algorithms need conversion data to optimise.
As Google AI Overviews and AI Mode answer more queries directly, paid placements and organic visibility increasingly compete for the same attention. Agencies that run PPC alongside SEO and GEO can see which queries are being absorbed by AI answers and move budget accordingly.