The 6 Best AI Visibility Tools in 2026

How we chose

We included tools that (1) track brand mentions in at least three AI platforms, (2) show citations or sources behind answers, (3) publish features on their own website, and (4) were available to buy in October 2026. We favoured tools that are useful to marketing, SEO and PR teams, not just analysts.

What to look for in an AI visibility tool

• Platform coverage: ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode at minimum
• Citations and sources: which domains and pages AI models rely on, so you know where to earn coverage
• Reputation, not just presence: how your brand is described, and whether it is accurate
• Competitor benchmarking: share of answers against a set of rivals
• Seats and limits: whether users, competitors and markets are capped
• Reporting: dashboards and exports you can share with leadership or clients

1. Surfacd: best all-round AI visibility tool

Surfacd tracks how your brand appears in consumer-facing AI platforms: ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode and AI Overviews. It runs your chosen prompts daily or weekly and stores every response, so you can see what changed and why.

What it does well:

• Visibility and benchmarking: mentions, recommendations, share of answers and position against your competitors, tracked over time
• Source tracing: the domains and pages cited most often, split into owned, earned and third-party sources
• Reputation Intelligence: sentiment by platform, recurring narratives and competitor reputation
• Category mapping: visibility by category and use case, with unclaimed topics highlighted
• Built for agencies: client benchmarking and reporting, API and MCP access, and custom branding from Pro

Pricing: Starter £59/mo (about 50 prompts, 3 platforms), Pro £169/mo (about 150 prompts, all 6 platforms), Business £299/mo (about 300 prompts). Every plan includes unlimited users, unlimited competitors and any country. Yearly billing gives two months free. Overages are blocked, never charged.

Customers include: monday.com, Dentons, TestGorilla and Vertex.

Best for: agencies and in-house teams that want visibility, citations and reputation in one place, without paying per seat. Start a 7-day trial

2. Profound: best for large enterprises

Profound covers up to nine AI engines on its Enterprise plan, including ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude and AI Overviews. Features include answer engine insights, prompt volumes, agent analytics, shopping and SOC 2 compliance. Pricing is custom for Enterprise, with a free 7-day trial. Customers include Plaid, MongoDB, Ramp and Zoom.

3. Semrush AI Visibility Toolkit: best for teams already on Semrush

Semrush, now an Adobe company, offers an AI Visibility Toolkit from $99/mo with an AI visibility score, share of voice, sentiment and prompt tracking. Enterprise AIO adds a large prompt library, citations and AI crawler checks for bigger teams.

4. Ahrefs Brand Radar: best for large-scale prompt research

Ahrefs Brand Radar tracks mentions, citations and AI share of voice across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, drawing on an index of 479 million prompts. Brand Radar AI starts at $199/mo on top of an Ahrefs subscription.

7. Otterly.AI: best for small businesses on a budget

Otterly.AI, based in Austria, tracks ChatGPT, AI Overviews, Perplexity and Copilot, with AI Mode, Gemini and Claude as add-ons. Lite starts at $29/mo for 15 prompts.

9. HubSpot AEO: best for HubSpot users

HubSpot AEO, currently in beta, tracks ChatGPT, Gemini and Perplexity with a visibility score, competitor share of voice and sentiment. It costs $50/mo standalone, is included in Marketing Hub Pro and Enterprise, and is free for 25 prompts.

Which AI visibility tool should you choose?

• Agencies managing several clients: Surfacd, for unlimited users and competitors and client-ready reporting
• Global enterprises with large budgets: Surfacd Business or Profound
• Teams already paying for an SEO suite: Semrush or Ahrefs add-ons
• Small budgets: Surfacd Starter, Otterly.AI or Rankscale