Sectors
B2B healthtech marketing and communications services
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We know the healthtech sector
By uniting brand foundations, ABM, B2B digital health marketing, PR and GEO, we build a single, data‑driven growth engine accountable to both commercial and clinical metrics.
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Build trust in safety-critical and regulated healthcare environments
Trust is non‑negotiable in healthtech, where every decision touches patient safety, clinical risk, and regulatory scrutiny. We help you earn this with evidence‑backed narratives grounded in clinical data, real‑world evidence, and health economics.
Translate complex healthtech innovation into clinical and economic value
Healthtech innovations can be hard to explain quickly. We turn technical features into simple, compelling stories which speak to clinicians, IT, procurement, and finance simultaneously, helping each stakeholder see where your solution fits.
Accelerate adoption across fragmented healthcare ecosystems
Healthcare is fragmented. But we connect the dots with targeted campaigns, healthtech ABM programmes, and stakeholder communications that move multiple audiences forward in parallel, and drive faster, broader adoption.
Creating a unified health tech voice: how the Health Tech Alliance connects innovators with the NHS
Core services: Our full offering for healthtech companies
Clarity provides an integrated approach to healthtech brand and communications, demand generation, and reputation management.
Healthtech marketing: Content, creative & digital experience
Our Creative Studio, digital experience, and SEO teams design journeys that support every stage of clinician and patient decision‑making and optimise on‑site experiences to convert qualified demand into opportunities and deployments.
Paid media & programmatic for healthtech
Paid media, paid social, paid search, and programmatic campaigns target precise healthtech audiences by role, setting, specialty, and intent. We focus investment on the highest‑value accounts and segments, driving high‑quality leads.
Healthtech PR, brand & policy communications
We combine PR, influencer and KOL relations, brand strategy, social media strategy, and policy communications to build a credible, differentiated profile, positioning young experts at the centre of key debates.
Crisis counsel for healthtech brands
Our crisis counsel prepares healthtech brands for data breaches, cybersecurity incidents, clinical safety concerns, adverse events, product recalls, and regulatory action, helping to respond quickly and transparently.
GEO and Surfacd: Owning the AI search landscape
Through Surfacd and our GEO approach, we structure and orchestrate your content so your brand is reliably surfaced in AI Overviews and generative answers on critical health topics.
Sub-sectors we serve within healthtech
As healthtech spans multiple niches, we adapt our strategies to specific sub‑sectors:
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Digital therapeutics (DTx) – focused on evidence generation, reimbursement strategy, clinician onboarding, and patient adherence.
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Remote monitoring and virtual care – focused on workflow integration, patient safety, reimbursement models, and behaviour change.
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Clinical workflow and EHR tools – focused on interoperability, clinician productivity, burnout reduction, and system‑level outcomes.
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Healthcare data and AI platforms – focused on data security, explainability, governance, and cross‑functional buying groups.
"We’re so proud of what Sefiani has helped us achieve through this campaign, significantly increasing brand awareness around how we help Australians build, protect, leave, and preserve a legacy, and enjoy a dignified retirement. These are emotional goals, and here at Generation Life we want to ensure all Australians have the opportunity to leave the legacy they desire for generations to come.”
Karlee Currall
Senior Marketing Manager, Generation Life
"Clarity has built and delivered an effective voice for the UK ISP sector through its support for the Internet Services Providers' Association (ISPA). For many years now, Clarity has helped ISPA to lead the policy agenda, representing the sector to parliamentarians, civil servants and the media - promoting a vibrant and critical industry."
Steve Leighton
Chairman, ISPA UK
"I've been working with the Clarity UK team for more than two years now and can't fault any part of the team's efforts. They integrated quickly with our processes and operations, seamlessly becoming part of our operation. They come across as truly invested in the company's success and not just chasing success metrics that benefit them and their KPIs... It's the fact that they will also push back and ensure everything is completely aligned and on message - not just tactically but also strategically... They have the contacts, they have the skills, they are the team you want. If you've got this team on your side you don't need to worry."
Craig McGill
EMEA Comms and Content Lead, 8x8
“First class agency: Smart, evidence based, exceptional value and genuinely nice people.”
David Wiggin
Head of Strategic Communication, Mitie
“The team at Clarity deliver time and time again, with meaningful, impactful results. Not only are the team a total pleasure to work with - they demonstrate genuine expertise, creativity and valued strategic counsel, week in week out. The teams’ tenacity and eagle eye for a compelling and topical story sets Clarity apart from other agencies - they are a true extension of our team here at Ankorstore.”
Erin Monk
Head of PR & Partnerships UK, Ankorstore
“We have been working with Clarity over the past six months as we launched our service offering in the UK. The team has been exemplary in its strategic recommendations while helping us navigate the complex NHS landscape in the UK. Their media placements, alongside public affairs activity, have ensured that we continue to grow, with Q1 having been our most successful quarter to date, and I am excited for what is to come.”
Anonymous
Juniper
"The Clarity team has elevated our media networks beyond what I thought we could achieve. Not just that, but they’ve been wonderful thought partners and hugely proactive — a critical extension of our team. They’ve seen and created opportunities where we would never have spotted them."
Taylor Burns
Director of Media Relations & Corporate Communications, McKinsey & Company
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Healthtech insights
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Ready to grow your healthtech with a global growth consultancy?
Healthtech innovation moves fast, but adoption often lags. Clarity helps close that gap with B2B healthtech marketing and communications that reflect clinical reality, navigate complex buying groups, and deliver measurable commercial and healthcare impact. Start the conversation.
