AI visibility platform to secure your brand’s authority in AI answers
Surfacd is Clarity’s AI visibility platform for B2B brands that need to understand and shape how they show up across AI answers and citations.
It tracks when, where, and how your brand appears in AI Overviews, chat interfaces, and other AI-powered search experiences, then turns that intelligence into clearer decisions for GEO, marketing, and communications teams.
Surfacd protects and grows your brand authority in AI environments, so the answers your stakeholders see are accurate, on‑strategy, and commercially useful.
Who we work with
We work with technology and B2B leadership teams to make digital a reliable source of qualified pipeline and revenue. SEO, content, paid media, automation and CRO are treated as one accountable system, so every channel has a clear job in your growth plan, and every market understands how it contributes to coordinated momentum.
The impact: How our AI visibility platform drives results
Surfacd gives leaders a shared, data-backed view of AI visibility, so GEO, marketing, and comms can move from guesswork to confident action.
Clear view of your brand across AI search surfaces
Surfacd shows exactly where your brand appears across AI Overviews, chat interfaces, and other AI search services. And where it doesn’t.
You see the prompts that trigger you, the contexts you’re cited in, and how this differs by market, service, or audience need.
Actionable insight for marketing and communications teams
Prompt groupings and tags organise real user questions into themes that matter to your business. You see which narratives are overperforming or underperforming, so content, GEO, and comms teams can align priorities and invest where impact is highest.
Confident GEO, AIO, and AEO decision-making
Visibility scores, share-of-voice trends, and source data give you a clear view of your position across AI surfaces. Teams can quickly decide which areas of brand authority need protecting next.
The challenge: Why AI visibility is critical for modern B2B brands
AI search is now a primary way decision-makers discover, compare, and validate B2B brands, but it’s also one of the least transparent because LLMs behave inherently opaquely.
A dedicated AI visibility platform gives leaders a single, consistent way to see how the brand is represented across AI answers, and to connect that insight directly to GEO, marketing, and communications decisions.
The Clarity solution: Our AI visibility platform, Surfacd
Surfacd is the data layer that underpins GEO, marketing, and communications decision-making.
Discovery and analysis
We start by selecting the prompts, AI services, brands, and territories that matter most to your strategy. Surfacd ingests this data to establish a baseline of visibility and share of voice.
Strategy development
Clarity uses Surfacd outputs to identify the areas where you can win fastest. We translate this into clear priorities for GEO, aligned with leadership and market reality.
Implementation
Insights from Surfacd shape specific initiatives across SEO, GEO, content, PR, and reputation management. Teams know which topics to build out and which narratives to reinforce in earned and owned channels.
Monitoring and optimisation
Surfacd tracks AI visibility daily, with filters for date, brand, service, geo, and tag. You can see what’s changing, spot risks early, and refine programmes as AI products, competitors, and audience behaviour evolve.
Reporting and insights
Executive-ready dashboards and exports tie AI visibility trends back to leadership questions and board-level priorities. You can show where the brand is gaining authority and how AI visibility connects to broader growth and reputation goals.
Core capabilities: What you can do with our AI visibility platform
Our industry expertise
Surfacd is built for complex, high-stakes B2B environments where accuracy, risk, and growth need to be balanced. We support GEO, marketing, and comms decisions across Tech and SaaS, Professional Services, Financial Services and FinTech, and other regulated or reputation-sensitive sectors.
In each, Surfacd gives leaders a clearer view of how AI answers are shaping perception, and how to respond with the right mix of content, GEO, PR, and corporate communications.
Rachel Gilley
Chief Executive Officer
As CEO of Clarity Global, Rachel Gilley leads a global growth marketing and communications consultancy dedicated to solving complex challenges for B2B Tech brands. Based in London but operating globally, she oversees Clarity’s footprint across Europe, the US and APAC, fostering a culture of leadership excellence and collaboration across the global teams.
With over 30 years of expertise, Rachel has built a reputation for driving measurable growth whilst navigating the complexities of market integration to help B2B technology companies dominate their sectors.
Since joining Clarity in 2019, Rachel has been a driving force behind the agency’s rapid evolution, serving as UK Managing Director, European lead, and Chief Client Officer before being appointed CEO in January 2024.
A seasoned strategic powerhouse who has partnered with giants like Microsoft, Apple, and Oracle - as well as high-growth disruptors like WeWork, Zilch and Nest - Rachel remains a hands-on advisor to C-suite teams. Her laser focus on building brand authority and translating high-level business strategy into long-term commercial impact for the companies shaping the future of technology, is what excites her most.
Outside of her professional life, Rachel enjoys spending quality time with her family and their two dogs. When not travelling or obsessing about her next holiday, she can be found engrossed in a Scandi Noir series.
Tom Telford
Chief Digital Officer
Tom has worked in digital marketing for nearly 25 years, holding a number of senior roles in both agencies and tech startups.
Starting his career during the .com boom, Tom's been fortunate to work at the forefront of continuous disruption in marketing, from Search to Social, and now AI, the continuous explosion in technology and data has continuously evolved.
At Clarity, Tom leads all of our global Growth Marketing and Creative teams, as well as integrated services like GEO. Throughout his career, integrating Communications and Marketing has been a continuous theme.
Away from the office, Tom is always outside, exploring Dartmoor with his wife and daughters, mucking about on the sea and (badly) maintaining their smallholding.
Will Julian-Vicary
Chief Technology Officer
Will lives and grew up in Cornwall and spends his downtime with his family, his wonderful wife Jemma and their young family (two boys keeping them on their toes). Exploring the countryside and making the most of the beautiful place where they are lucky enough to live. He is a passionate developer, a craft he’s maintained alongside his digital marketing career and can often be found tinkering with new technology in his “downtime”!
Nick Lansman
President, Policy Communications
Nick spent 27 years as Founder and CEO of Political Intelligence, an international public affairs consultancy advising technology, telecoms, fintech and health clients on public policy. He also helped establish and lead a number of industry associations and coalitions including the Internet Services Providers’ Association in the UK and Europe, shaping the early regulatory framework for the internet. A confident media spokesperson, he has represented the internet and tech sectors on issues such as online safety, data security and broadband rollout.
Other sector coalitions he founded include the Health Tech Alliance and the Cybersecurity Business Network, bringing together industry, policymakers and other key stakeholders to address the adoption of digital, health tech and cybersecurity solutions. He is also an Honorary Senior Lecturer in political advocacy at Queen Mary University of London.
At Clarity, Nick is President, Policy Communications & Board Director, acting as senior counsel and strategic campaigns adviser to leading companies in health, telecoms, cyber and fintech. He works closely with Boards and leadership teams to shape policy debates, manage risk and advise on effective communications with policymakers and regulators. Nick holds several non-executive and advisory positions in the health sector.
Outside work, Nick is based in London and maintains a long‑standing interest in European politics and languages, reflecting earlier roles in Brussels and across the EU. He is also an enthusiastic amateur potter and clay sculptor with a pottery studio in the back garden.
Robyn Sefiani
President ANZ & Reputation Counsel
Robyn founded and led multi award-winning corporate communications firm Sefiani for over two decades prior to its acquisition by Clarity in 2023. Prior to that, she was Co-President Asia Pacific with Edelman, the world's largest communications firm, and sat on Edelman's global board.
Robyn is one of Australia's leading crisis and reputation management specialists, working with C-suites and Boards on reputation risk mitigation, crisis preparedness, response and management. Companies she has advised include EY, Airbus, CrowdStrike, BHP and Expedia. Robyn was named Australia's PR Leader of the Year in 2022.
As a senior executive of Clarity Global, Robyn continues to provide senior counsel to clients while also applying her considerable leadership, strategy and governance experience to her roles on the Clarity Global Board, ExCo, and Global Leadership Team. Robyn is also passionate about applying her professional skills to causes for societal benefit and helped achieve legislative change to protect Australians from the taking and sharing of intimate images without consent.
Outside of work, Robyn enjoys studying the Italian language and holidaying in Italy most years with her partner. She is also a keen walker and hiker, with the Dolomites now in her sights!
Caroline Iroegbu
Chief Operating Officer and General Counsel
As Chief Operating Officer and General Counsel at Clarity, Caroline brings a unified approach to Clarity’s global operations and risk strategy. She works closely with senior stakeholders on commercial strategy and decision-making, and is focused on continually refining Clarity’s operating model to support the business’s growth.
Caroline’s global perspective on life is a natural result of her international upbringing. Having been raised in Hong Kong, she later lived and worked in both Beijing and Tokyo, and spent numerous summers working in the US. Now based in Kent, she is kept busy by her two young sons and her love of sport - most notably as a dedicated Chelsea fan and a keen follower of F1, though, in truth, almost any sport goes! Caroline is also an avid reader and has recently embarked on the fascinating (and slightly daunting) journey of becoming a beekeeper.
Raneisha Tarnai
Group Finance Director
Raneisha is Clarity’s Group FD, having joined in September 2025. She leads the group’s financial strategy driving financial plans, investment decisions and performance frameworks that enable sustainable profitable growth.
As a strategic finance leader, Raneisha brings extensive experience in scaling agencies, shaping and executing acquisition strategies, leading post-deal integrations, and embedding data-led decision making across the business. She positions finance as an engine for change and innovation, providing teams with the insight to enable long‑term growth.
An avid gym-goer, enthusiastic rower, and relentlessly optimistic gardener. Raneisha spends her free time trying to convince a group of deeply unmotivated plants that growth is, in fact, part of their job. She insists motherhood is the one role that’s both wonderfully challenging and endlessly rewarding.
Lauren Etherington
Chief Marketing Officer
She has held marketing leadership roles at agencies including Visualsoft, Impression, Evolved and NOVOS, giving her a rare depth of understanding of how ambitious agencies grow, and what it takes to market them well. Her specialism lies in agency positioning, messaging, content and events strategy, with a track record of building marketing functions that are focused, credible and commercially grounded.
Since joining Clarity in October 2024, Lauren has led the development of a global marketing strategy and budget aligned to the scale of Clarity’s ambitions. She has driven a refresh of Clarity’s positioning, built out an ambitious content and events programme, and overseen the launch and ongoing marketing strategy for Surfacd, Clarity’s proprietary AI product.
Lauren has been recognised in the BIMA 100 and named Digital Freelancer of the Year at the Northern Digital Awards, both in 2025, and was previously named in The Drum’s Top 30 Under 30 Women in Digital. She is also a regular awards judge and event speaker.
Based in Newcastle upon Tyne, outside of work you’ll find Lauren on outdoor adventures around the glorious North East with her young family and Labradoodle, reading the latest “it book”, or planning her next interiors project in her home (much to her husband’s dismay!)
Liam McLaughlin
Managing Partner, Europe
Liam has almost 20 years of integrated communications experience, working with global technology brands including Oracle, NetApp and EMC, as well as consumer names such as Canva, Clearscore and eBay.
He specialises in shaping clear, compelling narratives for complex businesses, particularly across tech, AI and innovation, helping clients stand out in fast-moving markets.
As Managing Partner, Europe at Clarity, Liam leads the communications, public affairs and digital marketing teams across London and Amsterdam, focused on growing the European business and advising clients at the highest level.
Outside of work, Liam has long prioritised travel, using his first pay cheque to begin exploring the world and continuing ever since. He loves arriving somewhere new and immersing himself in new environments and cultures. When in London, Liam enjoys taking advantage of everything cultural the city has to offer.
Mandy Galmes
Managing Partner, Australia
Mandy is a trusted advisor to leaders navigating complex reputation challenges. For more than 20 years she has developed and delivered integrated earned, owned, social and paid programmes that shift behaviour, help influence regulatory outcomes and protect brands in moments of high scrutiny.
Mandy is recognised for breaking down silos between corporate affairs, PR, marketing and digital teams to build one reputation story across every channel. A multi award‑winning agency leader and CPRA 2024 PR Leader of the Year, she brings a practical, people-first lens to her role as an agency leader.
Kristen Ingraham
Managing Partner, US
Kristen is a results-oriented, AI-native marketing and communications executive with 20+ years of experience driving brand growth and reputation for global organisations. Her expertise spans B2B and B2C audiences across fintech/financial services, consumer technology, AI, and brand lifestyle sectors, with a strong record of c-suite counsel, major campaign activations, defining GTM strategy, and building integrated programs that deliver measurable business impact.
She leads both the US business and global social media strategy for Clarity, and is a founding member of the Clarity Global Crisis Council.
Kristen calls New York City home, so outside work you’ll find her soaking up all the culinary and cultural adventures the city has to offer.
Chloe Parker
Partner, UK Comms
Chloe has almost 15 years of communications experience across B2B and B2C technology, working with start-ups and global leaders including Time Out, Improbable, ClearScore, SurveyMonkey, Canva, and HubSpot. She has led multi-market hub programmes, managed agency networks and is known for building strong, long-term client relationships. She has a particular specialism in fintech and SaaS, combining a deep understanding of complex products with an instinct for clear, audience-first storytelling to deliver results that drive business impact and build brand reputation.
At Clarity, Chloe is a Partner in the UK Comms business, focusing on the operational health and commercial growth of the team while ensuring work consistently hits a high bar for strategic and creative excellence. She works closely with colleagues across Europe and the US to drive integrated, multi-market programmes for clients and to embed best practice in ways of working and new business across the agency.
Outside of work, Chloe is a keen cook and aspiring gardener, happiest when feeding a crowd or coaxing new life out of the latest batch of plants (only the survivors are on display). Based in Thame just outside Oxford, she loves any excuse to travel, seeking out holidays that combine great food, history and culture.
Nick Owens
President Corporate & Crisis Communication
Julia Hoy
Executive Vice President, Responsible Business
She specialises in responsible business strategy and sustainability storytelling, helping organisations navigate complex ESG issues and communicate with clarity, accountability and ambition; her work has been recognised with multiple awards, including CommsCon’s 2022 PR Professional of the Year.
At Clarity, Julia partners with clients worldwide to shape credible, impact-led narratives that build trust and support long-term, responsible growth. She also leads Clarity’s B Corp strategy and programme, helping to embed responsible business principles across the agency.
Based in Sydney and having lived and worked in the UK, she enjoys travelling, meeting new people and exploring new places with her family.
Louise Kitchingham
Executive Vice President, Policy Communications
Louise has spent her career to date working in healthcare communications across a range of disease areas. She has a specialism in medical devices and market access, using media, public affairs and patient voices to drive greater adoption and use of devices and medicines across UK, EMEA and Global markets alongside a passion for direct to consumer communicatoins.
She sits in the London and Global leadership teams and is the owner of our office dog/chief barketing officer, Buddy. Outside of work Louise is a keen holiday-er, not traveller - there is a difference!
Kate Jelonek
Head of People & Culture
Kate is originally from Kraków, and after completing her Master’s degree in Business Management, moved to London. She has almost 20 years’ experience working in HR across a variety of sectors including publishing, telecoms and retail, before moving into the agency world and working with some big names such as Axiom, McCann and Weber Shandwick.
She is now Head of People & Culture at Clarity, where she focuses on building an inclusive, high-performing culture and supporting leaders and teams through growth and change.
Living in East London, close to the marshes and Epping Forest, Kate enjoys the best of city life with easy access to green space. She lives with her dog Bruce and spends as much time as she can outdoors, hiking and travelling. A keen road cyclist, she loves combining travel with time on the bike and has explored cycling destinations such as Lanzarote, Tenerife and Mallorca. Music is a big part of Kate’s life and her happy place is at a summer festival, ideally on a beach.
Michael Gonzalez
Senior Vice President - Corporate Communications
Michael is an international communications expert with more than 30 years’ experience, having worked across Europe, the US, Asia and the Americas. A former journalist and press officer at the European Union and Amnesty International, he brings deep institutional and media insight to his client work.
He specialises in corporate communications, thought leadership & messaging development, executive coaching and crisis communications. He has advised brands including Salesforce, Sage, Securitas, ACCA, Nextdoor, BT, BAE Systems, ChargePoint, Palo Alto Networks, Pret a Manger, Boeing, Microsoft and Luxottica. Michael is also a regular speaker and moderator at global industry events and is frequently featured in industry media discussing emerging trends in corporate communications.
At Clarity, Michael leads corporate communications programmes, setting strategies for clients, providing executive coaching and offering crisis management counsel. As part of the Clarity Intelligence Unit, he works closely with strategy and planning, market intelligence and analytics specialists to shape data-led communications strategies.
Based in London, he has developed a truly international perspective through his work and travels. He is fluent in English, Swedish and French and holds a BA in Journalism from Cardiff University. Michael is married with two daughters and coaches a 20-strong girls’ grassroots football team, Girls for Goals, helping to expand opportunities for girls to play and enjoy the game. At home, he’s a committed wine enthusiast and has been building his collection for over 30 years.
Iain Russell
Head of Digital
Iain Russell is a senior digital and transformation leader with over 20 years’ experience across digital, creative and marketing agencies. He has held leadership roles including Managing Director, COO and CTO, leading multidisciplinary teams and helping organisations scale their capabilities and commercial performance.
He specialises in digital operating models, delivery transformation and the practical application of data, technology and AI to improve how teams work. Iain is particularly focused on simplifying complexity, strengthening accountability and building sustainable, high-performing teams.
At Clarity, Iain leads the UK digital practice, working across performance marketing, digital experience and content production. He focuses on evolving digital capability, improving planning and delivery and helping teams create measurable impact for clients and drive sustainable business growth.
Originally from South Wales and now based near Brighton, Iain enjoys walking his dog along the Sussex coast or in the South Downs, often using the time to think through new ideas. A self-confessed geek with a love of creativity, he brings the same curiosity and energy to his hobbies as he does to his work.
Maria Fowler
Senior Vice President - Growth Marketing
Maria joined the Clarity Growth Marketing team in 2025, where our specialist teams use data and experimentation across all media channels from search and AEO to social to display, audio and CTV to turn B2B marketing into predictable, scalable revenue.
Outside of Clarity, Maria is an avid podcast listener, mum to two young boys, and keen watcher of Gardeners' World.
Cat Biggart
Senior Vice President
Andrew Kernahan
Senior Vice President, Public Affairs
Andrew has spent the last twenty years devising and executing public affairs strategies for corporates, SMEs, charities and trade associations. A subject matter expert in internet, cyber and telecoms policy, he is often found speaking at industry events, and has worked across many other sectors across his career.
A political geek at heart, Andrew helps organisations understand and shape policy, working closely with public professionals and C-suite alike. He knows the ins and outs of trade associations as well as anyone, having run and established leading industry groups.
Outside of work, Andrew keeps busy by running after his young daughter at weekends, running half marathons, and adding to his vinyl collection.
Marie Banks
SVP Creative Strategy & Production
Marie is a brand and creative leader with over 15 years of experience shaping brand strategy, identity and storytelling for some of the world’s biggest brands, including Amazon, Uber and FIS.
She excels at leading big-picture ideation and turning data-driven insights into bold, integrated campaigns that elevate B2B brands and deliver business growth.
Marie is a mum of three, a total foodie, an outdoor lover and a keen netball player.
Robin Hamman
Director of Insights and Strategy
For more than 25 years, Robin has helped brands devise and implement insight-driven strategies to power game-changing programmes that connect people and business objectives.
A self-described process geek, he thrives in organisational complexity, reconnects functional silos, and strives to place audiences at the centre of every messaging and channel ecosystem. He has worked with roughly 10% of the S&P 100 and 20% of the FTSE 100, as well as start-ups, scale-ups, trade associations, governments, and international bodies. Teaching and mentoring have been central to his career: he has built specialist multi-market, multi-disciplinary teams at global agencies and continues to teach part-time at leading universities. Robin holds postgraduate degrees in sociology, communications, and law.
He has also travelled to more than 55 countries and is an award-winning photographer.
Phil Wade
Vice President - Measurement and Analytics
Prior to Clarity, Phil worked across SEO, Paid Media, and ecommerce, leading agency teams for household brands such as Lidl, Argos, Nectar, and Direct Line.
At Clarity, the team led by Phil helps clients understand the effectiveness and efficiency of their marketing; providing solutions that deliver actionable insights that can be directly translated into business growth.
Phil lives in Devon, and is often found on Dartmoor with his collie.
Thomas Cox
Vice President - SEO
Thomas has spent the last 10 years working with B2B tech, SaaS, fintech, travel and logistics brands to turn search insight into smarter marketing and commercial decisions.
He has a specialism in search visibility, building integrated strategies that grow discoverability across the funnel and connect organic performance to revenue and pipeline.
Outside of work, Thomas is most often at a gig or cooking, always on the lookout for new artists to discover and new recipes to try.
Alice Spraggon
Vice President - Content and Engagement
Based in Sydney, Alice leads on building integrated marketing and communications strategies centred around content that drives awareness, engagement, lead generation and AI visibility for brands. She also leads Clarity and Sefiani's award-winning employee communications consultancy service line.
Alice has worked across a variety of sectors with companies of all sizes, and her sector specialisms are financial services, cybersecurity, enterprise technology, SaaS and social impact.
With over ten years’ international experience, Alice worked in Clarity’s communications team in its London office for three years, before moving to Australia in 2021 and joining Ogilvy PR as Client Partner. At Ogilvy PR, Alice led communications teams for Microsoft, Twitter and SAP and supported communications strategy and content creation for American Express.
Alice has been a citizen of three countries, having been born in South Africa, before moving to the UK at seven She loves setting herself aggressive annual reading targets on Bookreads, going on long rambling hikes, and cooking elaborate meals.
Iain Waterman
Vice President
Matt Rosenberg
Vice President
Based in New York City, he holds a B.A. in Public Communication with minors in Political Science and Criminal Justice from The American University. His specialty is crafting compelling technology stories that connect, drawing on a deep understanding of the complexity of the modern technology market. He also has extensive experience in corporate communications and crisis management — including cybersecurity incidents and policy response. Leveraging this background, Matt now leads integrated accounts for some of Clarity’s most cutting-edge clients in AI, semiconductors, and financial services.
Matt is well-traveled, with work having taken him around the world to places like Tokyo, Dublin, and Belgrade. When not at work, he enjoys biking around Brooklyn and following his favourite sports teams - namely the Boston Red Sox and Liverpool F.C.
Arlieke Tammer
Vice President - Netherlands
Arlieke previously worked as an Operations Manager at a B2B PR agency focused on the tech sector. Her specialisms lie in B2B tech communications and crisis communications, where she helps organisations navigate high‑pressure situations and communicate clearly with their stakeholders. She is particularly experienced in translating complex technologies into compelling, accessible stories.
As Vice President in the Netherlands at Clarity, Arlieke oversees the day‑to‑day running of the Dutch operations, both for the team and for clients. She works closely with clients on strategy, messaging and reputation, while ensuring the team has the support and structure they need to do their best work.
Outside of work, Arlieke loves to travel and has explored many parts of the world. She is also an avid reader – in winter you’ll find her on the sofa with a book and a cup of tea, and in summer she’ll be reading outside, enjoying the sun.
Matt Knight
Head of Development
Matt is Clarity's Head of Development, bringing over 12 years of agency experience and a first-class computing degree to the team. Having joined the agency in 2017, he has spent more than six years leading the development team, specialising in architecting bespoke, enterprise-grade WordPress solutions. Drawing on a vast background of building and troubleshooting hundreds of websites, Matt can confidently tackle almost any technical brief, driving project strategy, complex scoping, technical standards, and QA across large-scale builds.
Away from the screen, he loves going on adventures outdoors with his son Noah. He has also recently swapped his keyboard for the oche, taking up darts as his newest hobby.
Our results
"We’re so proud of what Sefiani has helped us achieve through this campaign, significantly increasing brand awareness around how we help Australians build, protect, leave, and preserve a legacy, and enjoy a dignified retirement. These are emotional goals, and here at Generation Life we want to ensure all Australians have the opportunity to leave the legacy they desire for generations to come.”
"Clarity has built and delivered an effective voice for the UK ISP sector through its support for the Internet Services Providers' Association (ISPA). For many years now, Clarity has helped ISPA to lead the policy agenda, representing the sector to parliamentarians, civil servants and the media - promoting a vibrant and critical industry."
"I've been working with the Clarity UK team for more than two years now and can't fault any part of the team's efforts. They integrated quickly with our processes and operations, seamlessly becoming part of our operation. They come across as truly invested in the company's success and not just chasing success metrics that benefit them and their KPIs... It's the fact that they will also push back and ensure everything is completely aligned and on message - not just tactically but also strategically... They have the contacts, they have the skills, they are the team you want. If you've got this team on your side you don't need to worry."
Surfacd insights
Check out what our in-house experts think about trending topics.
FAQs
An AI search visibility platform shows how your brand appears across AI answers and where you’re being overlooked. Surfacd focuses on AI Overviews visibility, chat interfaces, and other generative experiences, giving you LLM visibility and benchmarking across services and markets.
Most teams start to see value within the first few weeks.
Once Surfacd is configured, you quickly generate Generative Engine Optimisation (GEO) data and early views of AI search share of voice, which highlight where you are and aren’t being surfaced. As the dataset builds, these signals turn into practical AI insights for marketing and communications, informing where to adjust content, GEO activity, and reputation work.
Working with Clarity and Surfacd means pairing a focused GEO platform for B2B brands with a senior team that knows how to turn data into programmes.
We handle onboarding, prompt design, and dashboard setup, then embed Surfacd into regular reviews so teams can use AI search competitor benchmarking and AI citation and attribution tracking in their day‑to‑day decisions. From there, we help you translate those insights into concrete moves across GEO, content, PR, and corporate communications.
Success shows up in stronger AI search share of voice, improved AI Overviews visibility, and more accurate, on‑strategy narratives in AI answers. Surfacd tracks shifts in LLM visibility and benchmarking and uses AI citation and attribution tracking to show how often, and how well, you’re being referenced. Over time, you can see which investments are moving the dial and where further optimisation (or protection) is needed.
An AI visibility platform turns fragmented AI behaviour into structured AI insights for marketing and communications leaders. Surfacd combines Generative Engine Optimisation (GEO) data with AI search competitor benchmarking to show which themes deserve more coverage, which assets should be strengthened, and where AI answers signal emerging risk or opportunity. That view feeds directly into topic roadmaps, content plans, media strategy, and reputation management.
Ready to grow with a leading AI visibility platform?
Surfacd gives your leadership team a clearer view of how AI answers shape demand, preference, and reputation, and where focused action will move the commercial needle. Start the conversation.
