Services

AI visibility platform to secure your brand’s authority in AI answers

Surfacd is Clarity’s AI visibility platform for B2B brands that need to understand and shape how they show up across AI answers and citations.

It tracks when, where, and how your brand appears in AI Overviews, chat interfaces, and other AI-powered search experiences, then turns that intelligence into clearer decisions for GEO, marketing, and communications teams.

Surfacd protects and grows your brand authority in AI environments, so the answers your stakeholders see are accurate, on‑strategy, and commercially useful.

Who we work with

We work with technology and B2B leadership teams to make digital a reliable source of qualified pipeline and revenue. SEO, content, paid media, automation and CRO are treated as one accountable system, so every channel has a clear job in your growth plan, and every market understands how it contributes to coordinated momentum.

The impact: How our AI visibility platform drives results

Surfacd gives leaders a shared, data-backed view of AI visibility, so GEO, marketing, and comms can move from guesswork to confident action.

Clear view of your brand across AI search surfaces

Surfacd shows exactly where your brand appears across AI Overviews, chat interfaces, and other AI search services. And where it doesn’t.

You see the prompts that trigger you, the contexts you’re cited in, and how this differs by market, service, or audience need.

Actionable insight for marketing and communications teams

Prompt groupings and tags organise real user questions into themes that matter to your business. You see which narratives are overperforming or underperforming, so content, GEO, and comms teams can align priorities and invest where impact is highest.

Confident GEO, AIO, and AEO decision-making

Visibility scores, share-of-voice trends, and source data give you a clear view of your position across AI surfaces. Teams can quickly decide which areas of brand authority need protecting next.

The challenge: Why AI visibility is critical for modern B2B brands

AI search is now a primary way decision-makers discover, compare, and validate B2B brands, but it’s also one of the least transparent because LLMs behave inherently opaquely.

A dedicated AI visibility platform gives leaders a single, consistent way to see how the brand is represented across AI answers, and to connect that insight directly to GEO, marketing, and communications decisions.

The Clarity solution: Our AI visibility platform, Surfacd

Surfacd is the data layer that underpins GEO, marketing, and communications decision-making.

Discovery and analysis

We start by selecting the prompts, AI services, brands, and territories that matter most to your strategy. Surfacd ingests this data to establish a baseline of visibility and share of voice.

Strategy development

Clarity uses Surfacd outputs to identify the areas where you can win fastest. We translate this into clear priorities for GEO, aligned with leadership and market reality.

Implementation

Insights from Surfacd shape specific initiatives across SEO, GEO, content, PR, and reputation management. Teams know which topics to build out and which narratives to reinforce in earned and owned channels.

Monitoring and optimisation

Surfacd tracks AI visibility daily, with filters for date, brand, service, geo, and tag. You can see what’s changing, spot risks early, and refine programmes as AI products, competitors, and audience behaviour evolve.

Reporting and insights

Executive-ready dashboards and exports tie AI visibility trends back to leadership questions and board-level priorities. You can show where the brand is gaining authority and how AI visibility connects to broader growth and reputation goals.

Core capabilities: What you can do with our AI visibility platform

Search-powered AI prompts and thematic tagging

Surfacd converts real search behaviour into structured AI prompts that reflect how people actually ask questions. Prompts are grouped and tagged by focus area, giving you a clear view of the themes and journeys that matter most.

Competitor benchmarking across AI search

Compare your brand’s share of voice and visibility scores against key competitors across prompt categories and markets. You see where you lead, lag, and where investment will shift the competitive balance.

Source-level visibility and URL diagnostics

Surfacd surfaces the exact sources and URLs driving AI responses for your brand and your competitors. Teams know which assets to strengthen and where gaps in the content ecosystem are holding you back.

One dashboard for all AI surfaces

Select your AI services once and see consolidated performance across them, in a single dashboard. Flexible filters for date, brand, service, geo, and tag let different teams cut the data in ways that match their decisions.

Our industry expertise

Surfacd is built for complex, high-stakes B2B environments where accuracy, risk, and growth need to be balanced. We support GEO, marketing, and comms decisions across Tech and SaaS, Professional Services, Financial Services and FinTech, and other regulated or reputation-sensitive sectors.

In each, Surfacd gives leaders a clearer view of how AI answers are shaping perception, and how to respond with the right mix of content, GEO, PR, and corporate communications.

Tom Telford

Chief Digital Officer

Will Julian-Vicary

Chief Technology Officer

Liam McLaughlin

Managing Partner, Europe

Mandy Galmes

Managing Partner, Australia

Kristen Ingraham

Managing Partner, US

Our results

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FAQs

What is an AI visibility platform?

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An AI search visibility platform shows how your brand appears across AI answers and where you’re being overlooked. Surfacd focuses on AI Overviews visibility, chat interfaces, and other generative experiences, giving you LLM visibility and benchmarking across services and markets.

How long does it take to see value from an AI visibility platform?

Most teams start to see value within the first few weeks.

Once Surfacd is configured, you quickly generate Generative Engine Optimisation (GEO) data and early views of AI search share of voice, which highlight where you are and aren’t being surfaced. As the dataset builds, these signals turn into practical AI insights for marketing and communications, informing where to adjust content, GEO activity, and reputation work.

What does working with Clarity and Surfacd look like?

Working with Clarity and Surfacd means pairing a focused GEO platform for B2B brands with a senior team that knows how to turn data into programmes.

We handle onboarding, prompt design, and dashboard setup, then embed Surfacd into regular reviews so teams can use AI search competitor benchmarking and AI citation and attribution tracking in their day‑to‑day decisions. From there, we help you translate those insights into concrete moves across GEO, content, PR, and corporate communications.

How do you measure the success of an AI visibility platform?

Success shows up in stronger AI search share of voice, improved AI Overviews visibility, and more accurate, on‑strategy narratives in AI answers. Surfacd tracks shifts in LLM visibility and benchmarking and uses AI citation and attribution tracking to show how often, and how well, you’re being referenced. Over time, you can see which investments are moving the dial and where further optimisation (or protection) is needed.

How does an AI visibility platform support GEO, marketing, and communications planning?

An AI visibility platform turns fragmented AI behaviour into structured AI insights for marketing and communications leaders. Surfacd combines Generative Engine Optimisation (GEO) data with AI search competitor benchmarking to show which themes deserve more coverage, which assets should be strengthened, and where AI answers signal emerging risk or opportunity. That view feeds directly into topic roadmaps, content plans, media strategy, and reputation management.

Ready to grow with a leading AI visibility platform?

Surfacd gives your leadership team a clearer view of how AI answers shape demand, preference, and reputation, and where focused action will move the commercial needle. Start the conversation.