Digital experience, UX, and web development to transform a content-rich B2B site into a scalable thought leadership platform for global professional services audiences.
The partnership
Oxford Economics is a B2B leader in global forecasting and quantitative analysis, publishing a large-scale library of written, recorded, gated, and open content that demonstrates its expertise.
However, the existing website and CMS constrained growth. It was slow and inflexible for the marketing team, and from a user perspective navigation was unclear, content was hard to discover, and early-stage buyers were not being effectively served across the full funnel.
Oxford Economics asked Clarity to redesign and rebuild its digital platform so the website could act as a flagship for thought leadership rather than a static storefront. The objective was to create a strategic, scalable experience that would unlock the value of their content, support lead generation and brand awareness, and provide a stronger foundation for international growth.
Reducing fragmentation
Clarity began with a strategy, discovery, and definition phase to align user needs, business objectives, and stakeholder expectations. An in-depth SEO audit of the existing site surfaced missed opportunities to drive high-quality organic traffic and informed how content should be structured and surfaced.
From there, Clarity reimagined the digital experience around full-funnel journeys, repositioning the site as a hub for thought leadership. A large-scale migration to a new WordPress platform brought complex gated and public content into a single, intuitive CMS, integrated with HubSpot and existing CRMs to enable end-to-end measurement, optimisation, and future scalability.
