Putting climate‑smart irrigation on the agenda: launching Lumo as an agtech challenger
Success by numbers
1
1 exclusive feature on Lumo’s pre‑seed funding announcement in Axios.
257k+
views of a CNBC video on the Western climate crisis featuring Lumo.
52m
unique monthly visitors reached via CNBC’s website.
Strategic PR to launch a climate-focused irrigation startup, define a new agtech category, and increase brand visibility in sustainability and cleantech.
The partnership
Lumo is a climate-focused irrigation technology company helping growers increase productivity, profitability, and water efficiency while acting as stewards of the planet. As climate change and population growth intensify pressure on water systems, governments and growers must adopt smarter resource management.
Lumo set out to position its connected irrigation platform as the agtech challenger addressing one of the most immediate crises: water accessibility. To achieve this, the business needed to move beyond product‑level storytelling and secure tier‑1 media attention that framed its technology as part of the solution to the climate and water crisis. Lumo partnered with Clarity to define its category, articulate a compelling vision, and build visibility with agriculture, viticulture, and business audiences.
Systematising impact
Clarity worked directly with Lumo’s executive team to sharpen the company narrative, establish clear media‑facing messaging, and articulate a confident founder voice. Rather than focusing solely on product features, the strategy rooted Lumo in the wider conversation about the California drought, climate change, and water scarcity.
Clarity identified priority agriculture, viticulture, business, and climate media, then crafted a launch story that combined Lumo’s first product release with its pre‑seed funding milestone. By tying the announcement to ongoing coverage of the Western US climate crisis, the work positioned Lumo as a relevant, timely commentator on water management, not just another technology vendor.
