Strengthening Yubo’s safety‑first reputation in a complex regulatory landscape

Crisis council

Strategic corporate communications and thought leadership to build a safety‑first brand reputation in consumer tech

The partnership

Yubo is a social live‑streaming platform with a global Gen Z community of over 60 million users. Operating at the intersection of social media, live video, and online safety, Yubo faces intense scrutiny from regulators, media, and parents alike.

In the UK, the Online Safety Bill, evolving age‑verification requirements, and wider pressure on big tech created a complex, high‑stakes environment. Yubo needed a strategic communications partner to navigate this landscape and demonstrate genuine sector leadership on safety.

Clarity was tasked with designing a corporate communications strategy that positioned Yubo as an online safety leader, while protecting and strengthening its brand reputation with policymakers, journalists, and key opinion formers.

Systematising impact

Clarity integrated Yubo’s corporate communications with specialist public affairs support, creating a single, always‑on system for managing regulatory and reputational risk. The team tracked the Online Safety Bill and wider policy debates, identifying where Yubo’s innovations – particularly its in‑built age‑verification technology – could move the conversation forward.

Clarity developed clear narratives, proof points, and thought leadership that anchored Yubo firmly on the side of child protection and platform responsibility. Working closely with organisations such as the National Centre for Missing & Exploited Children (NCMEC) and the National Crime Agency, and forging strong relationships with national and trade press, Clarity ensured Yubo showed up consistently as a credible, safety‑first voice in a fast‑moving news cycle.

Achieving global growth

Clarity has been a valuable partner to Yubo, navigating us through various crises and providing thoughtful ongoing strategic support. Our Clarity team is insightful and proactive, and has been a true pleasure to work with.

Amy Williams

Senior Manager, Global Comms, Yubo

Internal alignment

Embedded strategic counsel and crisis support, including out‑of‑hours guidance through complex media situations.
Closely aligned Clarity’s public affairs specialists with Yubo’s global communications team to respond consistently to regulatory developments.
Established clear narratives and protocols for handling sensitive issues linked to safety and youth protection.

Commercial momentum

Drove a sustained drumbeat of proactive, positive earned coverage through ongoing thought leadership and media relations.
Positioned Yubo as a safety‑first online platform, with national coverage – including a Telegraph article – highlighting its innovative age‑verification technology.
Built strong relationships with key national and trade journalists by providing timely, informed commentary on online safety and regulation.

Global growth

Reinforced Yubo’s positioning as a responsible, safety‑first platform for a global Gen Z audience.
Strengthened credibility with international safety bodies and law‑enforcement partners, supporting responsible innovation and product development.
Created a communications foundation that enables Yubo to expand and evolve in an increasingly demanding regulatory and media environment.