B2B betaalde zoekdiensten voor bedrijfsgroei en leadgeneratie
Zoekopdrachten met een hoge intentie zijn vaak waar uw beste B2B-kopers zich voor het eerst openbaren.
Maar in complexe kooptrajecten hebt u niet alleen klikken nodig, maar ook gekwalificeerde, verkoopklare vraag die wordt omgezet in pijplijn en omzet.
Clarity is een senior geleid wereldwijd groei-adviesbureau voor visionaire technologie- en B2B-merken die de algemene PPC-bureaus zijn ontgroeid. Onze B2B paid search services zijn ontwikkeld voor leiderschapsteams die gecoördineerde groei in meerdere markten nodig hebben; geen geïsoleerde campagnes.
Van strategie en accountarchitectuur tot always-on optimalisatie, wij ontwerpen en beheren B2B paid search programma's die zoekgedrag koppelen aan MQL's, SQL's, pipeline en omzet in uw prioriteitsmarkten.
Met wie we werken
We werken samen met technologie- en B2B-leidinggevende teams om van digitaal een betrouwbare bron van gekwalificeerde pijplijn en inkomsten te maken. SEO, content, betaalde media, automatisering en CRO worden behandeld als één verantwoordelijk systeem, zodat elk kanaal een duidelijke functie heeft in uw groeiplan en elke markt begrijpt hoe het bijdraagt aan een gecoördineerd momentum.
De impact: Hoe onze B2B paid search resultaten oplevert
Wij richten ons op wat belangrijk is voor CEO's en omzetmanagers: pijplijn, omzet, transactiesnelheid en marktuitbreiding. In plaats van het najagen van ijdele statistieken, zijn onze B2B paid search frameworks gebouwd om bestaande, high-intent vraag vast te leggen, prioriteit te geven aan uw meest waardevolle segmenten, producten en accounts, op te schalen naar nieuwe markten met discipline en controle, en voortdurend de efficiëntie en het rendement op advertentie-uitgaven te verbeteren.
Onmiddellijke pijplijn van zoekopdrachten met hoge intentie
We identificeren en prioriteren commercieel gerichte, bottom-of-funnel zoekopdrachten waarbij kopers actief op zoek zijn naar oplossingen of prijzen.
Door ons op deze momenten te richten, creëren we een consistente stroom gekwalificeerde leads en kansen naar uw CRM- en verkoopteams.
Betere afstemming tussen zoek-, verkoop- en accountprioriteiten
Generieke zoekwoordenlijsten negeren wat het belangrijkst is voor uw bedrijf. Wij werken samen met uw verkoop-, product- en accountteams om deze op elkaar af te stemmen:
- Zoekwoordstrategie met doelsegmenten, belangrijke producten en accountlijsten
- Advertentieberichten met verkoopverhalen en waardeproposities
- Landingservaringen met de trajecten die het beste converteren
Het resultaat is een zoekactiviteit die uw go-to-market strategie weerspiegelt, geen losgekoppeld kanaalplan.
Efficiëntere klantenwerving op schaal
Naarmate de prestatiegegevens toenemen, verfijnen we de manier waarop u investeert:
- Kosten per lead (CPL) en kosten per kans (CPO) verlagen
- Conversiepercentages verbeteren voor zoekwoorden, advertenties en landingspagina's
- Het rendement op advertentie-uitgaven (ROAS) en de verhouding tussen levenslange waarde en CAC verhogen
Onze gestructureerde testcadens en budgetherschikking maken B2B-klantenwerving voorspelbaarder en schaalbaarder.
De uitdaging: Waarom B2B paid search anders is
B2B-zoekopdrachten zijn geen volumespelletje. Het wordt gedefinieerd door:
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Niche-termen met een laag volume die nog steeds een hoge commerciële waarde hebben
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Lange koopcycli met meerdere belanghebbenden en complexe verkoopprocessen
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Aankoopcomités met verschillende behoeften voor verschillende rollen en regio's
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De noodzaak om ABM-programma's, outbound en partnerkanalen te ondersteunen
Een algemene PPC-aanpak leidt vaak tot verspilling van budget aan brede, consumentachtige termen, verkeerd afgestemde berichtgeving en leads die nooit verder komen dan het eerste verkoopgesprek.
Onze betaalde zoekdiensten voor B2B zijn speciaal ontwikkeld voor complexe, weloverwogen aankopen. Dit zorgt ervoor dat uw investering ondersteunt hoe uw kopers daadwerkelijk hun leveranciers onderzoeken en kiezen.
De Clarity-oplossing: Onze strategische B2B paid search aanpak
We gebruiken een pragmatische, sequentiële "Nu, Dichtbij, Volgende" methodologie die leiderschap, markten en uitvoering op elkaar afstemt.
Nu
We beginnen met een uitgebreide audit van uw bestaande B2B paid search:
- Accountstructuur, campagnes, advertentiegroepen en zoekwoorden
- Tracking, attributie en conversiekwaliteit
- Rapporten over zoektermen, negatieve lijsten en verspilde uitgaven
- Prestaties per segment, product, markt en apparaat
- Landschap van concurrenten en categorieën
Dit definieert een duidelijke basislijn en gap-analyse om de strategie te informeren.
In de buurt van
Vervolgens creëren we een B2B-gerichte betaalde zoekstrategie die het volgende omvat:
- Prioritaire trefwoordthema's en matchtypen in kaart gebracht voor funnelstadia
- Account- en campagnearchitectuur afgestemd op producten, regio's en trajecten
- Budgettoewijzing per markt, segment en intentie
- Meetkaders voor MQL's, SQL's, pijplijn en omzet
Het doel is een pragmatisch stappenplan dat betaalde zoekactiviteiten koppelt aan commerciële resultaten.
Vervolgens bouwen of herstructureren we uw accounts om de nieuwe strategie te weerspiegelen:
- Campagnes, advertentiegroepen en middelen afgestemd op B2B buyer journeys
- Ad copy en extensies geschreven om te voldoen aan de behoeften
- Landingservaringen gecreëerd of geoptimaliseerd voor relevantie en conversie
- Robuuste QA en governance om merk, budget en gegevenskwaliteit te beschermen
Dit creëert een solide, schaalbare basis voor groei.
Volgende
Eenmaal live gaan we over op continue optimalisatie op basis van realtime gegevens:
- Bod- en budgetaanpassingen op basis van prestaties en intentie
- Verfijning van negatieve zoekwoorden en query's
- Testen van creativiteit, opmaak en berichten voor verschillende doelgroepen en markten
- Funneloptimalisatie van klik tot MQL, SQL en kans
We behandelen campagnes als een levend systeem, niet als een eenmalig project.
Kerndiensten: Ons volledige aanbod B2B paid search
We ontwerpen of herbouwen uw accountstructuur zodat campagnes en trefwoordthema's uw producten, segmenten, markten en kooptrajecten weerspiegelen. Dit is vooral waardevol wanneer u meerdere regio's, oude accounts of gefragmenteerde agentschapsbenaderingen consolideert.
We voeren intentiegericht zoekwoordenonderzoek uit op commerciële termen, termen van concurrenten en categorietermen en brengen deze in kaart met trechterfasen en kopersrollen. Dit is van cruciaal belang wanneer u prioriteit moet geven aan termen met een hoge waarde en een laag volume en wanneer u budgetverlies door generieke zoekopdrachten wilt voorkomen.
We maken B2B-specifieke advertentieteksten en extensies die beslissers en technische beoordelaars aanspreken en stemmen deze vervolgens af op landingservaringen met hoge conversieratio. Dit is essentieel wanneer je de relevantie en conversieratio's wilt verhogen.
Onze branche-expertise
B2B paid search strategieën passen zich aan het kooptraject en de taal van elke sector aan: Bij Tech/SaaS ligt de nadruk vaak op tests en producteigenschappen, met trefwoorden die gekoppeld zijn aan use cases en integraties. Professionele diensten vereisen thought-leadership en op vertrouwen gebaseerde berichtgeving, waarbij termen worden gebruikt rond expertise en resultaten, terwijl FinTech-campagnes nuances in regelgeving, risico's, compliance en beveiliging moeten weerspiegelen. In andere B2B-categorieën passen we advertentieteksten en landingspagina's aan om sectorspecifieke terminologie en evaluatiefasen te weerspiegelen.
Rachel Gilley
Chief Executive Officer
As CEO of Clarity Global, Rachel Gilley leads a global growth marketing and communications consultancy dedicated to solving complex challenges for B2B Tech brands. Based in London but operating globally, she oversees Clarity’s footprint across Europe, the US and APAC, fostering a culture of leadership excellence and collaboration across the global teams.
With over 30 years of expertise, Rachel has built a reputation for driving measurable growth whilst navigating the complexities of market integration to help B2B technology companies dominate their sectors.
Since joining Clarity in 2019, Rachel has been a driving force behind the agency’s rapid evolution, serving as UK Managing Director, European lead, and Chief Client Officer before being appointed CEO in January 2024.
A seasoned strategic powerhouse who has partnered with giants like Microsoft, Apple, and Oracle - as well as high-growth disruptors like WeWork, Zilch and Nest - Rachel remains a hands-on advisor to C-suite teams. Her laser focus on building brand authority and translating high-level business strategy into long-term commercial impact for the companies shaping the future of technology, is what excites her most.
Outside of her professional life, Rachel enjoys spending quality time with her family and their two dogs. When not travelling or obsessing about her next holiday, she can be found engrossed in a Scandi Noir series.
Tom Telford
Chief Digital Officer
Tom has worked in digital marketing for nearly 25 years, holding a number of senior roles in both agencies and tech startups.
Starting his career during the .com boom, Tom's been fortunate to work at the forefront of continuous disruption in marketing, from Search to Social, and now AI, the continuous explosion in technology and data has continuously evolved.
At Clarity, Tom leads all of our global Growth Marketing and Creative teams, as well as integrated services like GEO. Throughout his career, integrating Communications and Marketing has been a continuous theme.
Away from the office, Tom is always outside, exploring Dartmoor with his wife and daughters, mucking about on the sea and (badly) maintaining their smallholding.
Will Julian-Vicary
Chief Technology Officer
Will lives and grew up in Cornwall and spends his downtime with his family, his wonderful wife Jemma and their young family (two boys keeping them on their toes). Exploring the countryside and making the most of the beautiful place where they are lucky enough to live. He is a passionate developer, a craft he’s maintained alongside his digital marketing career and can often be found tinkering with new technology in his “downtime”!
Nick Lansman
President, Policy Communications
Nick spent 27 years as Founder and CEO of Political Intelligence, an international public affairs consultancy advising technology, telecoms, fintech and health clients on public policy. He also helped establish and lead a number of industry associations and coalitions including the Internet Services Providers’ Association in the UK and Europe, shaping the early regulatory framework for the internet. A confident media spokesperson, he has represented the internet and tech sectors on issues such as online safety, data security and broadband rollout.
Other sector coalitions he founded include the Health Tech Alliance and the Cybersecurity Business Network, bringing together industry, policymakers and other key stakeholders to address the adoption of digital, health tech and cybersecurity solutions. He is also an Honorary Senior Lecturer in political advocacy at Queen Mary University of London.
At Clarity, Nick is President, Policy Communications & Board Director, acting as senior counsel and strategic campaigns adviser to leading companies in health, telecoms, cyber and fintech. He works closely with Boards and leadership teams to shape policy debates, manage risk and advise on effective communications with policymakers and regulators. Nick holds several non-executive and advisory positions in the health sector.
Outside work, Nick is based in London and maintains a long‑standing interest in European politics and languages, reflecting earlier roles in Brussels and across the EU. He is also an enthusiastic amateur potter and clay sculptor with a pottery studio in the back garden.
Robyn Sefiani
President, Australia and Reputation Counsel
Robyn founded and led multi award-winning corporate communications firm Sefiani for over two decades prior to its acquisition by Clarity in 2023. Prior to that, she was Co-President Asia Pacific with Edelman, the world's largest communications firm, and sat on Edelman's global board.
Robyn is one of Australia's leading crisis and reputation management specialists, working with C-suites and Boards on reputation risk mitigation, crisis preparedness, response and management. Companies she has advised include EY, Airbus, CrowdStrike, BHP and Expedia. Robyn was named Australia's PR Leader of the Year in 2022.
As a senior executive of Clarity Global, Robyn continues to provide senior counsel to clients while also applying her considerable leadership, strategy and governance experience to her roles on the Clarity Global Board, ExCo, and Global Leadership Team. Robyn is also passionate about applying her professional skills to causes for societal benefit and helped achieve legislative change to protect Australians from the taking and sharing of intimate images without consent.
Outside of work, Robyn enjoys studying the Italian language and holidaying in Italy most years with her partner. She is also a keen walker and hiker, with the Dolomites now in her sights!
Caroline Iroegbu
Chief Operating Officer and General Counsel
As Chief Operating Officer and General Counsel at Clarity, Caroline brings a unified approach to Clarity’s global operations and risk strategy. She works closely with senior stakeholders on commercial strategy and decision-making, and is focused on continually refining Clarity’s operating model to support the business’s growth.
Caroline’s global perspective on life is a natural result of her international upbringing. Having been raised in Hong Kong, she later lived and worked in both Beijing and Tokyo, and spent numerous summers working in the US. Now based in Kent, she is kept busy by her two young sons and her love of sport - most notably as a dedicated Chelsea fan and a keen follower of F1, though, in truth, almost any sport goes! Caroline is also an avid reader and has recently embarked on the fascinating (and slightly daunting) journey of becoming a beekeeper.
Raneisha Tarnai
Group Finance Director
Raneisha is Clarity’s Group FD, having joined in September 2025. She leads the group’s financial strategy driving financial plans, investment decisions and performance frameworks that enable sustainable profitable growth.
As a strategic finance leader, Raneisha brings extensive experience in scaling agencies, shaping and executing acquisition strategies, leading post-deal integrations, and embedding data-led decision making across the business. She positions finance as an engine for change and innovation, providing teams with the insight to enable long‑term growth.
An avid gym-goer, enthusiastic rower, and relentlessly optimistic gardener. Raneisha spends her free time trying to convince a group of deeply unmotivated plants that growth is, in fact, part of their job. She insists motherhood is the one role that’s both wonderfully challenging and endlessly rewarding.
Lauren Etherington
Chief Marketing Officer
She has held marketing leadership roles at agencies including Visualsoft, Impression, Evolved and NOVOS, giving her a rare depth of understanding of how ambitious agencies grow, and what it takes to market them well. Her specialism lies in agency positioning, messaging, content and events strategy, with a track record of building marketing functions that are focused, credible and commercially grounded.
Since joining Clarity in October 2024, Lauren has led the development of a global marketing strategy and budget aligned to the scale of Clarity’s ambitions. She has driven a refresh of Clarity’s positioning, built out an ambitious content and events programme, and overseen the launch and ongoing marketing strategy for Surfacd, Clarity’s proprietary AI product.
Lauren has been recognised in the BIMA 100 and named Digital Freelancer of the Year at the Northern Digital Awards, both in 2025, and was previously named in The Drum’s Top 30 Under 30 Women in Digital. She is also a regular awards judge and event speaker.
Based in Newcastle upon Tyne, outside of work you’ll find Lauren on outdoor adventures around the glorious North East with her young family and Labradoodle, reading the latest “it book”, or planning her next interiors project in her home (much to her husband’s dismay!)
Liam McLaughlin
Managing Partner, Europe
Liam has almost 20 years of integrated communications experience, working with global technology brands including Oracle, NetApp and EMC, as well as consumer names such as Canva, Clearscore and eBay.
He specialises in shaping clear, compelling narratives for complex businesses, particularly across tech, AI and innovation, helping clients stand out in fast-moving markets.
As Managing Partner, Europe at Clarity, Liam leads the communications, public affairs and digital marketing teams across London and Amsterdam, focused on growing the European business and advising clients at the highest level.
Outside of work, Liam has long prioritised travel, using his first pay cheque to begin exploring the world and continuing ever since. He loves arriving somewhere new and immersing himself in new environments and cultures. When in London, Liam enjoys taking advantage of everything cultural the city has to offer.
Mandy Galmes
Managing Partner, Australia
Mandy is a trusted advisor to leaders navigating complex reputation challenges. For more than 20 years she has developed and delivered integrated earned, owned, social and paid programmes that shift behaviour, help influence regulatory outcomes and protect brands in moments of high scrutiny.
Mandy is recognised for breaking down silos between corporate affairs, PR, marketing and digital teams to build one reputation story across every channel. A multi award‑winning agency leader and CPRA 2024 PR Leader of the Year, she brings a practical, people-first lens to her role as an agency leader.
Kristen Ingraham
Managing Partner, US
Kristen is a results-oriented, AI-native marketing and communications executive with 20+ years of experience driving brand growth and reputation for global organisations. Her expertise spans B2B and B2C audiences across fintech/financial services, consumer technology, AI, and brand lifestyle sectors, with a strong record of c-suite counsel, major campaign activations, defining GTM strategy, and building integrated programs that deliver measurable business impact.
She leads both the US business and global social media strategy for Clarity, and is a founding member of the Clarity Global Crisis Council.
Kristen calls New York City home, so outside work you’ll find her soaking up all the culinary and cultural adventures the city has to offer.
Chloe Parker
Partner, UK Comms
Chloe has almost 15 years of communications experience across B2B and B2C technology, working with start-ups and global leaders including Time Out, Improbable, ClearScore, SurveyMonkey, Canva, and HubSpot. She has led multi-market hub programmes, managed agency networks and is known for building strong, long-term client relationships. She has a particular specialism in fintech and SaaS, combining a deep understanding of complex products with an instinct for clear, audience-first storytelling to deliver results that drive business impact and build brand reputation.
At Clarity, Chloe is a Partner in the UK Comms business, focusing on the operational health and commercial growth of the team while ensuring work consistently hits a high bar for strategic and creative excellence. She works closely with colleagues across Europe and the US to drive integrated, multi-market programmes for clients and to embed best practice in ways of working and new business across the agency.
Outside of work, Chloe is a keen cook and aspiring gardener, happiest when feeding a crowd or coaxing new life out of the latest batch of plants (only the survivors are on display). Based in Thame just outside Oxford, she loves any excuse to travel, seeking out holidays that combine great food, history and culture.
Nick Owens
President, Corporate and Crisis Communication
Julia Hoy
Executive Vice President, Responsible Business
She specialises in responsible business strategy and sustainability storytelling, helping organisations navigate complex ESG issues and communicate with clarity, accountability and ambition; her work has been recognised with multiple awards, including CommsCon’s 2022 PR Professional of the Year.
At Clarity, Julia partners with clients worldwide to shape credible, impact-led narratives that build trust and support long-term, responsible growth. She also leads Clarity’s B Corp strategy and programme, helping to embed responsible business principles across the agency.
Based in Sydney and having lived and worked in the UK, she enjoys travelling, meeting new people and exploring new places with her family.
Louise Kitchingham
Executive Vice President, Policy Communications
Louise has spent her career to date working in healthcare communications across a range of disease areas. She has a specialism in medical devices and market access, using media, public affairs and patient voices to drive greater adoption and use of devices and medicines across UK, EMEA and Global markets alongside a passion for direct to consumer communicatoins.
She sits in the London and Global leadership teams and is the owner of our office dog/chief barketing officer, Buddy. Outside of work Louise is a keen holiday-er, not traveller - there is a difference!
Kate Jelonek
Head of People and Culture
Kate is originally from Kraków, and after completing her Master’s degree in Business Management, moved to London. She has almost 20 years’ experience working in HR across a variety of sectors including publishing, telecoms and retail, before moving into the agency world and working with some big names such as Axiom, McCann and Weber Shandwick.
She is now Head of People & Culture at Clarity, where she focuses on building an inclusive, high-performing culture and supporting leaders and teams through growth and change.
Living in East London, close to the marshes and Epping Forest, Kate enjoys the best of city life with easy access to green space. She lives with her dog Bruce and spends as much time as she can outdoors, hiking and travelling. A keen road cyclist, she loves combining travel with time on the bike and has explored cycling destinations such as Lanzarote, Tenerife and Mallorca. Music is a big part of Kate’s life and her happy place is at a summer festival, ideally on a beach.
Michael Gonzalez
Senior Vice President, Corporate Communications
Michael is an international communications expert with more than 30 years’ experience, having worked across Europe, the US, Asia and the Americas. A former journalist and press officer at the European Union and Amnesty International, he brings deep institutional and media insight to his client work.
He specialises in corporate communications, thought leadership & messaging development, executive coaching and crisis communications. He has advised brands including Salesforce, Sage, Securitas, ACCA, Nextdoor, BT, BAE Systems, ChargePoint, Palo Alto Networks, Pret a Manger, Boeing, Microsoft and Luxottica. Michael is also a regular speaker and moderator at global industry events and is frequently featured in industry media discussing emerging trends in corporate communications.
At Clarity, Michael leads corporate communications programmes, setting strategies for clients, providing executive coaching and offering crisis management counsel. As part of the Clarity Intelligence Unit, he works closely with strategy and planning, market intelligence and analytics specialists to shape data-led communications strategies.
Based in London, he has developed a truly international perspective through his work and travels. He is fluent in English, Swedish and French and holds a BA in Journalism from Cardiff University. Michael is married with two daughters and coaches a 20-strong girls’ grassroots football team, Girls for Goals, helping to expand opportunities for girls to play and enjoy the game. At home, he’s a committed wine enthusiast and has been building his collection for over 30 years.
Iain Russell
Head of Digital
Iain Russell is a senior digital and transformation leader with over 20 years’ experience across digital, creative and marketing agencies. He has held leadership roles including Managing Director, COO and CTO, leading multidisciplinary teams and helping organisations scale their capabilities and commercial performance.
He specialises in digital operating models, delivery transformation and the practical application of data, technology and AI to improve how teams work. Iain is particularly focused on simplifying complexity, strengthening accountability and building sustainable, high-performing teams.
At Clarity, Iain leads the UK digital practice, working across performance marketing, digital experience and content production. He focuses on evolving digital capability, improving planning and delivery and helping teams create measurable impact for clients and drive sustainable business growth.
Originally from South Wales and now based near Brighton, Iain enjoys walking his dog along the Sussex coast or in the South Downs, often using the time to think through new ideas. A self-confessed geek with a love of creativity, he brings the same curiosity and energy to his hobbies as he does to his work.
Maria Fowler
Senior Vice President, Growth Marketing
Maria joined the Clarity Growth Marketing team in 2025, where our specialist teams use data and experimentation across all media channels from search and AEO to social to display, audio and CTV to turn B2B marketing into predictable, scalable revenue.
Outside of Clarity, Maria is an avid podcast listener, mum to two young boys, and keen watcher of Gardeners' World.
Cat Biggart
Senior Vice President, Responsible Business
Andrew Kernahan
Senior Vice President, Public Affairs
Andrew has spent the last twenty years devising and executing public affairs strategies for corporates, SMEs, charities and trade associations. A subject matter expert in internet, cyber and telecoms policy, he is often found speaking at industry events, and has worked across many other sectors across his career.
A political geek at heart, Andrew helps organisations understand and shape policy, working closely with public professionals and C-suite alike. He knows the ins and outs of trade associations as well as anyone, having run and established leading industry groups.
Outside of work, Andrew keeps busy by running after his young daughter at weekends, running half marathons, and adding to his vinyl collection.
Marie Banks
Senior Vice President, Creative Strategy & Production
Marie is a brand and creative leader with over 15 years of experience shaping brand strategy, identity and storytelling for some of the world’s biggest brands, including Amazon, Uber and FIS.
She excels at leading big-picture ideation and turning data-driven insights into bold, integrated campaigns that elevate B2B brands and deliver business growth.
Marie is a mum of three, a total foodie, an outdoor lover and a keen netball player.
Robin Hamman
Director of Insights and Strategy
For more than 25 years, Robin has helped brands devise and implement insight-driven strategies to power game-changing programmes that connect people and business objectives.
A self-described process geek, he thrives in organisational complexity, reconnects functional silos, and strives to place audiences at the centre of every messaging and channel ecosystem. He has worked with roughly 10% of the S&P 100 and 20% of the FTSE 100, as well as start-ups, scale-ups, trade associations, governments, and international bodies. Teaching and mentoring have been central to his career: he has built specialist multi-market, multi-disciplinary teams at global agencies and continues to teach part-time at leading universities. Robin holds postgraduate degrees in sociology, communications, and law.
He has also travelled to more than 55 countries and is an award-winning photographer.
Phil Wade
Vice President, Measurement and Analytics
Prior to Clarity, Phil worked across SEO, Paid Media, and ecommerce, leading agency teams for household brands such as Lidl, Argos, Nectar, and Direct Line.
At Clarity, the team led by Phil helps clients understand the effectiveness and efficiency of their marketing; providing solutions that deliver actionable insights that can be directly translated into business growth.
Phil lives in Devon, and is often found on Dartmoor with his collie.
Thomas Cox
Vice President, SEO
Thomas has spent the last 10 years working with B2B tech, SaaS, fintech, travel and logistics brands to turn search insight into smarter marketing and commercial decisions.
He has a specialism in search visibility, building integrated strategies that grow discoverability across the funnel and connect organic performance to revenue and pipeline.
Outside of work, Thomas is most often at a gig or cooking, always on the lookout for new artists to discover and new recipes to try.
Alice Spraggon
Vice President, Content and Engagement
Based in Sydney, Alice leads on building integrated marketing and communications strategies centred around content that drives awareness, engagement, lead generation and AI visibility for brands. She also leads Clarity and Sefiani's award-winning employee communications consultancy service line.
Alice has worked across a variety of sectors with companies of all sizes, and her sector specialisms are financial services, cybersecurity, enterprise technology, SaaS and social impact.
With over ten years’ international experience, Alice worked in Clarity’s communications team in its London office for three years, before moving to Australia in 2021 and joining Ogilvy PR as Client Partner. At Ogilvy PR, Alice led communications teams for Microsoft, Twitter and SAP and supported communications strategy and content creation for American Express.
Alice has been a citizen of three countries, having been born in South Africa, before moving to the UK at seven She loves setting herself aggressive annual reading targets on Bookreads, going on long rambling hikes, and cooking elaborate meals.
Iain Waterman
Vice President, Australia
Matt Rosenberg
Vice President, US
Based in New York City, he holds a B.A. in Public Communication with minors in Political Science and Criminal Justice from The American University. His specialty is crafting compelling technology stories that connect, drawing on a deep understanding of the complexity of the modern technology market. He also has extensive experience in corporate communications and crisis management — including cybersecurity incidents and policy response. Leveraging this background, Matt now leads integrated accounts for some of Clarity’s most cutting-edge clients in AI, semiconductors, and financial services.
Matt is well-traveled, with work having taken him around the world to places like Tokyo, Dublin, and Belgrade. When not at work, he enjoys biking around Brooklyn and following his favourite sports teams - namely the Boston Red Sox and Liverpool F.C.
Arlieke Tammer
Vice President, Netherlands
Arlieke previously worked as an Operations Manager at a B2B PR agency focused on the tech sector. Her specialisms lie in B2B tech communications and crisis communications, where she helps organisations navigate high‑pressure situations and communicate clearly with their stakeholders. She is particularly experienced in translating complex technologies into compelling, accessible stories.
As Vice President in the Netherlands at Clarity, Arlieke oversees the day‑to‑day running of the Dutch operations, both for the team and for clients. She works closely with clients on strategy, messaging and reputation, while ensuring the team has the support and structure they need to do their best work.
Outside of work, Arlieke loves to travel and has explored many parts of the world. She is also an avid reader – in winter you’ll find her on the sofa with a book and a cup of tea, and in summer she’ll be reading outside, enjoying the sun.
Matt Knight
Head of Development
Matt is Clarity's Head of Development, bringing over 12 years of agency experience and a first-class computing degree to the team. Having joined the agency in 2017, he has spent more than six years leading the development team, specialising in architecting bespoke, enterprise-grade WordPress solutions. Drawing on a vast background of building and troubleshooting hundreds of websites, Matt can confidently tackle almost any technical brief, driving project strategy, complex scoping, technical standards, and QA across large-scale builds.
Away from the screen, he loves going on adventures outdoors with his son Noah. He has also recently swapped his keyboard for the oche, taking up darts as his newest hobby.
Onze resultaten
Creating commercial momentum for a global logistics leader: A full‑funnel digital strategy that exceeded targets
Designing an enterprise-ready digital experience for RapidMiner’s SaaS relaunch
"We’re so proud of what Sefiani has helped us achieve through this campaign, significantly increasing brand awareness around how we help Australians build, protect, leave, and preserve a legacy, and enjoy a dignified retirement. These are emotional goals, and here at Generation Life we want to ensure all Australians have the opportunity to leave the legacy they desire for generations to come.”
"Clarity has built and delivered an effective voice for the UK ISP sector through its support for the Internet Services Providers' Association (ISPA). For many years now, Clarity has helped ISPA to lead the policy agenda, representing the sector to parliamentarians, civil servants and the media - promoting a vibrant and critical industry."
"I've been working with the Clarity UK team for more than two years now and can't fault any part of the team's efforts. They integrated quickly with our processes and operations, seamlessly becoming part of our operation. They come across as truly invested in the company's success and not just chasing success metrics that benefit them and their KPIs... It's the fact that they will also push back and ensure everything is completely aligned and on message - not just tactically but also strategically... They have the contacts, they have the skills, they are the team you want. If you've got this team on your side you don't need to worry."
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FAQs
PPC (of pay-per-click) is een digitale reclamestrategie waarbij adverteerders een vergoeding krijgen wanneer er op hun advertenties wordt geklikt. In wezen kun je met PPC investeren in gericht verkeer naar je website, landingspagina of app.
De prijs van adverteren met Google Ads hangt af van verschillende factoren. Ten eerste heeft de concurrentie in uw branche en de zoektermen waarop u zich wilt richten een grote invloed op de prijs. We zullen een audit uitvoeren en de zoektermen aanbevelen die het meest voordelig zijn voor jouw bedrijf en die ROI zullen genereren. Ten tweede wordt het succes van je advertenties bepaald door de kwaliteit ervan. Het is essentieel dat de inhoud van je advertentie en de algehele presentatie geoptimaliseerd zijn. Wees gerust, ook dit aspect kunnen wij aan!
Het afstemmen van PPC-campagnes op een uitgebreide multi-channel aanpak, inclusief SEO, kan de resonantie van je merk aanzienlijk verbeteren. Met deze strategie werken betaalde vermeldingen naast organische vermeldingen, waardoor uw zichtbaarheid en geloofwaardigheid bij zowel huidige als potentiële klanten wordt verbeterd. PPC biedt nauwkeurige targetingmogelijkheden op basis van demografische gegevens en sleutelzinnen, waardoor relevanter verkeer naar uw site wordt geleid. Als u twijfelt over het opnemen van een bepaalde zoekterm in uw huidige SEO-inspanningen, kunnen de inzichten van zoekwoord- en conversiegegevens die zijn verkregen via PPC uw SEO-planning beïnvloeden. Inzichten die je verkrijgt zullen je helpen bij het selecteren van trefwoorden voor organische strategieën op basis van aspecten zoals kosten, zoekvolume en conversie-effectiviteit. Met PPC kunt u zich richten op gebruikers in alle fasen van het klanttraject. Remarketing geeft u bijvoorbeeld een tweede kans om bezoekers te bereiken via aangepaste berichten die zijn afgestemd op hun organische betrokkenheid bij uw website. En dan zijn er nog de A/B-tests, waarmee je advertentieteksten en landingspagina's kunt uitproberen voordat je ze in je langetermijnplannen opneemt.
Onze datagestuurde aanpak van PPC is essentieel voor het optimaliseren van campagnes en het stimuleren van prestaties. Met doelstellingen en KPI's die bij aanvang van het project worden vastgesteld, komen we een rapportagekader overeen dat voldoet aan uw doelstellingen en dat opwaartse rapportage aan het bredere bedrijf en de aandeelhouders mogelijk maakt. Onze rapportagemethoden zijn aanpasbaar, zodat we de informatie die we leveren kunnen afstemmen op uw voorkeuren. Onze primaire bron van gegevens komt rechtstreeks van advertentieplatforms zoals Google Ads of Microsoft Ads en we vullen dit aan met statistieken over site-interactie van Google Analytics. Om deze rapporten te kunnen leveren, werken we samen met gespecialiseerde rapportagetools en maken we veel gebruik van Looker Studio (voorheen bekend als Google Data Studio) voor real-time campagneanalyse.
We raden aan om je bureau voor betaalde zoekopdrachten te kiezen door de ervaring in de sector te evalueren, vooral met je doelgroep. Het gekozen bureau moet uitblinken in strategie, het creëren van aantrekkelijke inhoud en het gebruik van analyses voor campagneoptimalisatie. Effectief budgetbeheer en duidelijke communicatie zijn essentieel, net als het gebruik van geavanceerde tools voor betere campagne-inzichten. Als wereldwijd groei-adviesbureau hebben we een bewezen staat van dienst in het leveren van uitzonderlijke resultaten voor bedrijven, zowel regionaal als wereldwijd. Onze prioriteit is om u te laten glimlachen en dit bereiken we door toewijding, levering en transparantie.
Als specialisten in betaalde sociale mediaservices kan Clarity een niveau van expertise en middelen bieden dat veel bedrijven intern niet hebben. Hierdoor kunnen we betere resultaten behalen terwijl we ons effectief richten op het doelpubliek van organisaties. Door gebruik te maken van onze kennis van de nieuwste trends en algoritmen, kunnen we met vertrouwen uw ROI maximaliseren en uw merkbekendheid vergroten.
Klaar om te groeien met een toonaangevend wereldwijd groei-adviesbureau?
Clarity werkt samen met visionaire B2B- en technologiemerken die behoefte hebben aan gecoördineerde, wereldwijde groei uit search, en niet alleen aan meer campagnes. Als u klaar bent om B2B paid search om te zetten in een voorspelbare motor voor pipeline en omzet, dan staat ons senior team klaar om u te helpen. Begin het gesprek.
