Achieving a 600% ROI from paid search for CellPoint Digital

CellPoint Digital is a B2B fintech company specialising in payment orchestration, helping enterprises in travel, e‑commerce, gaming, and aviation streamline complex global transactions. After launching a new website, the business was ready to accelerate international growth by scaling qualified lead generation.

CellPoint Digital engaged Clarity to turn paid search into a predictable growth engine. The commercial objectives were clear: increase the volume and quality of sales-ready leads, improve return on media investment, and build confidence in where to focus future spend.

The existing paid search activity had broad audience definitions and limited insight into which prospects created real pipeline value. Clarity’s remit was to refine target personas and priority industries, sharpen positioning and messaging, and design a paid search structure that could support scalable, repeatable performance across markets.

Systematising impact

Clarity began by auditing CellPoint Digital’s paid search activity and landing journeys, recommending a streamlined user experience that reduced friction and focused each page on a single conversion action. In parallel, Clarity partnered with the client team to fix tracking across new landing pages and the HubSpot CRM, enabling reliable, full‑funnel visibility from keyword through to opportunity.

With measurement in place, Clarity used broader, unspecific terms such as “payment gateway” to capture a wide universe of potential leads, then analysed post‑conversion data to identify the sectors, companies, and keywords most likely to generate MQLs and pipeline.

Those insights informed a restructured campaign, tighter persona and industry targeting, and ongoing test‑and‑learn optimisation. By prioritising high‑value keywords and audiences, paid search shifted from a volume‑driven channel to a disciplined growth system delivering a 600% return on investment, a 475% increase in leads, and a 49% reduction in cost per lead.