Driving high-impact social engagement for Citrix: 50k interactions from four tailored campaigns
Success by numbers
4
tailored paid social campaigns
925k
impressions across X and LinkedIn
50k
interactions, with average interaction rates of 3.31% on X and 1.64% on LinkedIn
Paid social and creative studio production to increase interaction and build relationships with targeted B2B tech audiences.
The partnership
Citrix, a B2B technology brand, wanted to deepen relationships with priority audiences and increase meaningful engagement across social channels. The goal was to generate interaction that showed targeted groups were paying attention and willing to respond, not simply to grow follower numbers or chase vanity metrics.
Citrix partnered with Clarity to design paid social and creative campaigns that reflected its tone of voice and persona, while still standing out in busy Twitter and LinkedIn feeds. Clarity focused on translating Citrix’s existing positioning into concise, conversation‑starting social concepts that could scale across multiple campaigns. This created a foundation for consistent, measurable engagement with precisely defined audience segments.
Reducing Fragmentation
Clarity responded by systematising how Citrix engaged priority audiences across Twitter and LinkedIn. Rather than running isolated posts, Clarity structured four tailored campaigns built around clear audience questions and spokesperson perspectives. Poll formats and self‑recorded videos from a Citrix spokesperson turned passive scrollers into active participants, while maintaining a tone and persona that felt authentically Citrix.
Performance data sat at the heart of the approach: interaction rates of 3.31% on Twitter and 1.64% on LinkedIn significantly outperformed typical platform benchmarks, confirming that the campaigns were cutting through. Across almost 50 polls and 20 videos, this framework delivered more than 925,000 impressions and nearly 50,000 interactions, giving Citrix a repeatable model for high‑impact social engagement.
