Helping 170 million people find their keys with Chipolo

Communications, Consumer tech, PR and influencer relations

Success by numbers

21

tier one coverage hits, including Metro and Evening Standard

170m

online readership

3m

circulation

PR to grow brand awareness and community for a global consumer tracking brand in the UK.

The partnership

Covering over 200 countries, Chipolo has built one of the largest lost-and-found networks, helping people find more than 50,000 items a day, from keys and wallets to passports and laptops.

Chipolo wanted to convert this scale into sustained brand awareness, sales growth, and a stronger community of users. Having done little previous promotion in the UK, the brand needed to establish a distinctive position versus better-known tracking competitors and secure a meaningful share of voice.

Chipolo partnered with Clarity to strengthen its UK presence, highlight what sets the product apart – from colourful design to removable batteries and a versatile range of trackers – and ensure the brand became a regular feature in media titles that shape consumer buying decisions.

Scaling with confidence

Clarity focused on embedding Chipolo in the everyday consumer narrative around lost items. The team positioned Chipolo trackers as smart, giftable solutions for the millions who lose possessions, anchored in the insight that the average person spends three days a year searching for belongings.

Clarity aligned specific devices with relevant media verticals and audiences, then led a targeted UK media drive to secure reviews and placements across shopping pages, gift guides, and lifestyle sections. For the fruit edition launch, Clarity created a seasonal story around holidays and festivals, reinforcing how easily key moments can be derailed when essentials go missing, and used this to drive demand for the limited-edition range.

Achieving global growth

“The PR team understood the importance of creating a great community… and the importance that a tracker on your keys or purse needs to be fun and stylish if you’re taking it with you everywhere.”

Nika Kramžar

CMO at Chipolo

Internal alignment

Reinforced Chipolo’s focus on community-building and lifestyle-led positioning for everyday trackers.
Elevated the importance of design, fun, and style in how Chipolo shows up in UK consumer media.

Commercial momentum

21 tier one pieces of coverage, including Metro, Evening Standard, Lonely Planet, and the Sunday Express.
170m online readership and 294k estimated coverage views, plus 3m circulation, significantly increasing exposure.
The fruit edition campaign became Chipolo’s most successful to date, with sales extended for an additional month due to demand.

Global growth

Helped Chipolo shift from being barely mentioned in the media to being seen as one of the leading consumer tracking devices.
Strengthened awareness of Chipolo’s global lost-and-found network – across 200+ countries and 50,000 items found daily – through a focused UK growth push.