Driving 28m impressions for Rapyd with an artist-led UK launch
Brand strategy, creative, and PR to launch a fintech challenger across the UK and Ireland and grow awareness among independent businesses.
The partnership
Rapyd is a global payments provider enabling businesses and consumers to transact locally and cross‑border at speed. With a challenger, “stick‑it‑to‑the‑man” mindset, Rapyd wanted to show small businesses there is a credible alternative to traditional financial institutions.
As Rapyd expanded across the UK and Ireland, the team needed to build brand awareness, drive qualified traffic to owned channels, and earn media coverage with an activation that did not look like a typical payments campaign.
Clarity was engaged to design a launch that would place Rapyd in the everyday streets and stories of independent businesses, not just in industry press. The objective was to create a distinctive, scalable brand moment that aligned Rapyd with the resilience and creativity of local merchants while signalling that the company was investing for the long term in these communities and markets.
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Systematising impact
Clarity built a creative system that could flex across cities while keeping independent businesses at the centre. A UK and Ireland tour took Rapyd into nine locations, partnering with nine local artists to create murals, large‑scale projections, and mobile installations in areas with a high density of small businesses.
Each artwork was tied to specific neighbourhood stories, then amplified through coordinated PR, social, and owned channels. Clarity interviewed 27 businesses, capturing their experiences in a hero film and 15 cut‑down assets designed for multi‑channel distribution. Press were hosted on‑site to experience the work first‑hand, while artists and business owners were equipped with content that linked back to Rapyd’s platforms. This end‑to‑end structure turned a creative idea into an integrated market‑entry engine, ensuring every installation delivered brand visibility, digital engagement, and a growing pipeline of media interest.
