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Mitie

,

Success by numbers

700+

enquiries

120+

marketing qualified leads

35+

sales qualified leads

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Designing a UX-led WordPress platform for Mitie: generating 700+ enquiries and 120+ MQLs

UX-led website redesign, WordPress migration, and digital experience optimisation to improve lead generation and stakeholder engagement in the professional services sector.

The partnership

Mitie is the UK’s leading facilities management and professional services company, with around 50,000 employees delivering infrastructure consultancy, energy, property, and healthcare services.

Mitie’s existing site sat on Kentico and had evolved around multiple audiences, sectors, and propositions. The result was a fragmented experience that made it harder for users to find what they needed, and for Mitie to translate its market leadership into measurable demand.

Mitie engaged Clarity to deliver a UX-led redesign and migration to WordPress that would align stakeholders around a single digital vision, simplify site structure, and support the full customer journey. The objective was to turn the website into a scalable growth platform for marketing, sales, talent, and investor communications, and to underpin future digital marketing and inbound lead generation.


Systematising impact

Clarity began with a structured strategy, discovery, and definition phase, bringing together senior stakeholders across the business to agree priorities, audiences, and success measures. Clear user personas and journey mapping framed the experience around how different decision-makers research Mitie, evaluate services, and move towards engagement.

Clarity then re-architected the site around intuitive navigation and a centralised content hub, enabling users to search, sort, and filter content by sector and service. Migrating to a modular WordPress build gave Mitie a flexible, design-safe CMS, so teams can assemble new pages quickly without technical support, while maintaining consistency.

By integrating investor relations data and supporting HubSpot marketing automation, Clarity turned the site into an always-on growth engine where engagement can be tracked through to pipeline. The new platform enabled rapid responses to market moments, such as communicating around COVID-19 and launching the “Getting Britain Back to Business” campaign in days.

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Achieving global growth

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“First class agency: Smart, evidence based, exceptional value and genuinely nice people.”
David Wiggin
David Wiggin
Head of Strategic Communication, Mitie

Internal alignment

  • Strategy, discovery, and definition workshops aligned senior stakeholders around a single digital vision and roadmap.
  • A modular WordPress CMS empowered marketing, communications, and talent teams to publish and adapt content at speed, without compromising design or requiring developer support.
  • Clear, persona-led journeys brought consistency to how Mitie presents its services, credentials, and proof points across sectors, improving internal confidence in the platform.

Commercial momentum

  • The redesigned, UX-optimised site generated 700+ enquiries, 120+ MQLs, and 35+ SQLs, directly supporting Mitie’s lead generation objectives.
  • A powerful, searchable content hub made whitepapers, case studies, videos, and thought leadership easier to discover, supporting sales enablement and inbound demand.
  • HubSpot-ready architecture improved visibility of the digital sales journey, enabling Mitie to connect website engagement with downstream pipeline and performance.

Global growth

  • A scalable design system and flexible CMS allow Mitie to support multiple industries, sectors, and personas, while maintaining a coherent brand and user experience.
  • Enhanced ability to showcase awards, innovation, and credentials strengthens Mitie’s position as a category leader in facilities management and professional services.
  • The new platform enables faster campaign activation and market communications, giving Mitie the digital infrastructure to support future expansion and new growth initiatives.

More results

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