Launching LTX Studio: how Clarity helped Lightricks cut through a crowded AI video market
Success by numbers
19
pieces of launch coverage.Coverage in TechCrunch, Adweek, Axios, Tom's Guide, MarTech Series, TechBrew, and more.
+
Post-launch thought leadership secured with Variety and American Cinematographer.
PR and influencer relations and thought leadership to build credibility for Lightricks’ new AI video tool across tech, marketing, and entertainment audiences.
The partnership
Lightricks is the AI company behind creator tools including Facetune, Photoleap, and Videoleap. As Lightricks prepared to launch LTX Studio, an AI video production platform, the team wanted to enter the market as a category leader, not another experimental tool.
Just weeks before launch, OpenAI announced Sora, instantly raising the bar for AI video innovation and media attention. Lightricks needed to prove that LTX Studio could stand alongside, and apart from, big tech players, earning serious consideration from expert users and industry press.
Clarity’s remit was to secure credible, in-depth coverage that showcased LTX Studio’s unique capabilities, strengthened Lightricks’ reputation in AI, and created a foundation for ongoing thought leadership in the fast-evolving AI and creator economy space.
Systematising impact
Clarity focused on depth over volume, designing a launch approach that would give senior journalists real proximity to the product. Clarity prioritised in‑depth demos and early access for top-tier tech and AI reporters, enabling them to understand LTX Studio’s underlying technology and its differentiation in a landscape newly shaped by Sora.
From there, Clarity expanded to targeted verticals in entertainment, marketing, and the creator economy, ensuring the same core narrative carried across each audience: LTX Studio as a powerful, practical AI video tool for real-world creators and brands.
Post‑launch, Clarity extended the programme into thought leadership, securing an interview with Lightricks’ CEO for Variety’s forthcoming “AI in film” report and a specialist review in American Cinematographer, reinforcing credibility with both mainstream and expert industry stakeholders.
