B2B social media strategy for growth, influence, and reputation

Most projects include audience and channel analysis, platform prioritisation, content pillars and themes, tone of voice and visual guidance for social, governance and workflow recommendations, and a roadmap of campaigns and always‑on activity. We can also include paid social and influencer strategy where relevant.

We work across major platforms including LinkedIn, X (Twitter), Meta (Facebook and Instagram), TikTok, YouTube and emerging channels where appropriate. Rather than chasing every trend, we recommend the platforms and formats that align with your audiences, objectives and resources.

We look at the role each can play in your funnel and budget. Organic social is powerful for storytelling, community and employer brand, while paid social excels at targeting, reach and conversion. We design integrated plans where organic and paid reinforce each other, and we use performance data from both to inform ongoing decisions.

Yes. We develop social strategies and content plans for senior leaders, aligning their online presence with your corporate narrative and personal strengths. We support with messaging, content formats, posting cadence and engagement tactics, ensuring activity feels authentic while still supporting business and reputation goals.

We use social listening, platform analytics and audience research to understand current conversations, competitor activity and what resonates with your target communities. These insights shape channel choices, content pillars, posting times and formats, and feed into ongoing optimisation once the strategy is live.

Yes. In addition to strategy, we can provide end‑to‑end social execution, including content planning, asset creation, publishing, moderation and community management. Our team can act as an extension of your in‑house function, or plug gaps where you need additional capability or capacity.

We define KPIs that reflect your goals - such as reach and engagement, share of voice, sentiment, traffic and conversions, or talent attraction metrics. We then design dashboards and reporting rhythms that surface insights by platform, content type and audience, and we use those insights to refine strategy and execution over time.

Social does not exist in a vacuum. We align social strategy with your brand, content, PR, corporate communications, SEO and performance marketing plans, so campaigns and narratives are consistent across channels and each touchpoint reinforces the same story.

Typically we work with social and digital leads, marketing or brand owners, communications or corporate affairs, and where relevant HR or employer brand teams. Involving stakeholders from different parts of the organisation helps ensure the strategy supports multiple objectives and can be implemented in practice.

We begin with a discovery session to understand your current social presence, objectives, audiences, resourcing and challenges. From there we can propose a strategy project, pilot programme or ongoing partnership, with clear deliverables, timelines and ways of working.