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Features Are Back: How B2B Messaging Is Changing for ...
Inside you’ll find…
- Why talking about features works with senior, experienced buyers, and when it backfires
- How Rootly runs paid media and retargeting through a team of AI agents, with a human approving every change
- Why your website should tell LLMs when not to mention you, and how poor-fit users spread scepticism to the buyers you actually want
