Monday.com

Communications, GEO, Enterprise tech, Featured

Success by numbers

12%

visibility in Google AI Mode (up from 5.6%)

7%

visibility in Google AI Overviews (up from 1.3%)

300%

increase in citations

Doubling AI search visibility with monday.com: turning PR into generative engine optimisation

Strategic communications and AI visibility measurement to strengthen brand awareness and discoverability across traditional media and AI-driven search.

The partnership

monday.com is an AI-powered Work Operating System used by more than 250,000 businesses worldwide to plan, execute, and deliver work in one connected platform. monday.com partnered with Clarity to strengthen its position as a workplace AI thought leader and ensure its AI at Work insights cut through a crowded, fear‑driven news cycle about automation and job loss.

The brief extended beyond securing high‑tier coverage. monday.com wanted to understand how data‑led communications influence visibility in emerging AI search environments – including Google AI Mode, Google AI Overviews, and leading LLMs – and to embed those learnings into an always‑on communications strategy. The partnership focused on turning the research into a sustainable content engine that fuels ongoing storytelling, shapes future‑of‑work narratives, and makes monday.com consistently discoverable where audiences search, read, and ask questions.

Systematising impact

Clarity positioned monday.com’s World of Work report as a real‑time UK pulse check on AI and jobs, shifting the conversation away from job‑loss anxiety towards value creation and emerging specialist roles. Instead of treating the launch as a one‑off media moment, Clarity approached the findings as a durable asset that could support multiple, evolving narratives about the future of work.

With UK newsrooms under pressure and relevance at a premium, the strategy focused on consistently offering editors fresh, data‑led angles that complemented – rather than duplicated – existing coverage. By prioritising high‑authority titles, including print and online coverage in The Times, and aligning stories to the questions audiences are actively asking, Clarity created a pragmatic, repeatable model that strengthens monday.com’s visibility across both traditional media and AI‑driven search.

Achieving global growth

Clarity’s UK support on our AI at Work report has not just delivered standout coverage – it has fundamentally strengthened how monday.com shows up across both traditional media and AI‑driven search. The uplift in our AI visibility and citations proves how critical it is for brands to be consistently discoverable where audiences are searching and asking questions. By combining sharp media strategy with an understanding of LLMs, Clarity has helped us build meaningful, long‑term brand awareness in a rapidly evolving landscape.

Ilan Manassen

Senior Communications Manager, monday.com

Internal alignment

Embedded AI visibility as a core communications KPI alongside traditional media metrics.
Used performance insight to inform ongoing communications strategy, including target publications, priority narratives, and proof points to emphasise.

Commercial momentum

Generated 32 million in overall reach across priority UK titles, including print and online coverage in The Times.
Increased monday.com’s visibility in Google AI Mode from 5.6% to 11.7%, and in Google AI Overviews from 1.3% to 7.1%.
Drove a 300% increase in citations across LLM platforms, strengthening monday.com’s presence where future customers ask questions.

Global growth

Strengthened monday.com’s position as a global workplace AI thought leader.
Improved discoverability across AI‑powered search surfaces used by international audiences researching tools, workflows, and future‑of‑work trends.
Laid foundations for long‑term brand equity by ensuring monday.com is consistently surfaced in both traditional media and AI‑driven discovery journeys.