Putting Europe’s leading tech festival back in the spotlight with TNW
Success by numbers
115+
registered media outlets
145+
pieces of coverage
130m
media reach
PR and corporate communications to rebuild post‑pandemic visibility and investor engagement in the technology events sector.
The partnership
TNW Conference is Europe’s leading tech festival, bringing together founders, investors, companies, and policymakers in Amsterdam to explore how technology will shape the world of tomorrow. After two years of COVID disruption, TNW was ready to scale up its flagship conference and reassert category leadership.
Backed by its acquisition by the Financial Times, TNW wanted to convert its editorial pedigree and loyal community into wider global visibility.
The brief to Clarity focused on strategic growth objectives: elevate TNW’s profile across the international tech ecosystem, increase high‑value media attendance, and deepen engagement with priority partners, startups, and investors. TNW also needed to strengthen its earned media footprint around the conference, ensuring speaker and partner stories cut through a crowded event landscape and translated into long‑term relationships.
Reducing fragmentation
With only two months before the opening keynote and no programme in place, Clarity prioritised clarity of narrative and focus of effort. Clarity positioned TNW Conference as the definitive European platform for what’s next in tech, underpinned by the Financial Times’ global business authority.
Rather than chase volume, Clarity concentrated on high‑impact relationships with tier‑one media, strategic partners, and influential speakers. This meant aligning messaging across stakeholders, sharpening the value proposition for founders, investors, and corporates, and creating a disciplined rhythm of pre‑event, on‑site, and post‑event storytelling. By treating the conference as a catalyst for year‑round visibility, not a one‑off moment, Clarity helped TNW turn a compressed runway into a structured growth platform for future editions.
