Digital experience and SEO to turn a global research consultancy’s brochure site into a lead‑generation engine.
The partnership
Kadence International is a global boutique market research agency with teams across the UK, US, China, Japan, India, Singapore, Indonesia, the Philippines, Thailand, and Vietnam.
Kadence wanted its website to move beyond a static brochure and become a core driver of marketing‑led growth, focused on qualified inbound briefs and RFQs. The existing site was not capitalising on clear opportunities in SEO and user experience, limiting its impact on pipeline.
Kadence partnered with Clarity to build a best‑in‑class, UX‑focused B2B website that could sit at the heart of global, digital‑marketing‑driven growth. The brief centred on improving organic performance and turning increased visibility into measurable, high‑quality lead generation.
Systematising impact
Clarity began with a structured strategy, discovery, and definition phase, running workshops with key Kadence stakeholders across multiple time zones. This work aligned the website around Kadence’s growth goals and clarified how inbound demand should be qualified and managed.
Clarity reviewed competitors, audited existing analytics, and defined lead qualification stages across the buyer journey. SEO teams conducted keyword research, planned technical and onsite requirements, and shaped an initial content plan driven by search data, ensuring strong organic foundations from day one.
UX specialists mapped user journeys, anticipated user needs at each stage, and connected these to commercial opportunities for Kadence. The resulting information architecture, wireframes, and design approach positioned the new site to deliver sustained marketing results, not one‑off campaign uplift.
