Establishing the autonomous brand safety category with CHEQ
PR, content marketing, and influencer relations to build CHEQ’s autonomous brand safety category leadership in martech.
CHEQ is a cybersecurity‑driven ad verification company focused on pre‑emptive brand protection. Combining cybersecurity expertise and military‑grade AI, the business helps brands avoid ad fraud, unsafe environments, and wasted media investment. As the digital advertising ecosystem grew more complex, CHEQ saw that most “brand safety” solutions were reactive, fragmented, and easily bypassed.
The leadership team wanted to articulate a differentiated, defensible position that reflected the sophistication of its technology and the scale of client risk. CHEQ engaged Clarity to define an ownable narrative that would move the conversation from generic brand safety to proactive, autonomous protection.
The partnership centred on building a category around “autonomous brand safety”, ensuring CHEQ’s technology was understood by senior marketers as a structural upgrade to how they safeguard media spend.
Scaling with confidence
Clarity first codified the “autonomous brand safety” territory into a clear narrative, with messaging and proof points that set out why pre‑emptive, AI‑driven protection matters for enterprise advertisers. This defined language for the category that CHEQ could own.
Clarity then built an integrated thought leadership and content marketing engine to advocate for the concept, using data‑led stories to highlight the commercial risk of unsafe or fraudulent media environments. Influencer and media relations focused on securing deep, analytical coverage that positioned CHEQ’s executives as authoritative voices on the future of brand safety.
To translate the idea for a broader marketing audience, Clarity also shaped an advertising initiative that cast former NBA all‑star Dikembe Mutombo as CHEQ’s “Chief Block Officer”, creating a memorable, repeatable vehicle for the autonomous brand safety story.
