FIS

Turning complex data into market authority with FIS: Generating 12,000 new followers and 3,224 leads

Strategic public relations and an augmented reality experience to elevate brand visibility and executive leadership within the global fintech sector. 

The partnership

For nearly 60 years, FIS has powered the global financial system, providing the critical technology that dictates how money is stored, moved, and put to work. Despite this immense scale, the company rarely highlighted its own market dominance. 

As FIS prepared to launch its inaugural Harmony Gap report, the business faced a distinct global growth tension: the need to translate complex, abstract data into a tangible narrative that would resonate with tier-one media and industry analysts.

To achieve this, FIS partnered with Clarity to design an initiative that would break through a crowded technology landscape, aligning executive vision with market perception to establish undeniable authority in the financial capital of the world.

To resolve FIS’s growth tension, Clarity transformed abstract financial research into an immersive, evidence-led physical experience. Recognising that fragmented media outreach often dilutes complex technology narratives, Clarity anchored the strategy around a high-impact stakeholder summit in New York City. 

Clarity aligned FIS leadership, markets, and execution by pairing an exclusive CNBC-moderated executive panel with a custom augmented reality installation. This strategic decision allowed stakeholders to visualise the operational reality of finance - mapping the lifecycle of money against iconic Manhattan landmarks.

By concentrating executive access and sequencing pre-briefings, Clarity compressed the time-to-coverage and reduced external fragmentation. This disciplined approach translated dense data into a compelling, unified narrative, ultimately securing measurable commercial impact and establishing a clear, authoritative market position for FIS amidst a highly competitive landscape.