Generative engine optimisation services that secure your brand’s authority in AI answers

Tom has worked in digital marketing for nearly 25 years, holding a number of senior roles in both agencies and tech startups.

Starting his career during the .com boom, Tom's been fortunate to work at the forefront of continuous disruption in marketing, from Search to Social, and now AI, the continuous explosion in technology and data has continuously evolved.

At Clarity, Tom leads all of our global Growth Marketing and Creative teams, as well as integrated services like GEO. Throughout his career, integrating Communications and Marketing has been a continuous theme.

Away from the office, Tom is always outside, exploring Dartmoor with his wife and daughters, mucking about on the sea and (badly) maintaining their smallholding.

Kristen is a results-oriented, AI-native marketing and communications executive with 20+ years of experience driving brand growth and reputation for global organisations. Her expertise spans B2B and B2C audiences across fintech/financial services, consumer technology, AI, and brand lifestyle sectors, with a strong record of c-suite counsel, major campaign activations, defining GTM strategy, and building integrated programs that deliver measurable business impact.

She leads both the US business and global social media strategy for Clarity, and is a founding member of the Clarity Global Crisis Council.

Kristen calls New York City home, so outside work you’ll find her soaking up all the culinary and cultural adventures the city has to offer.

Liam has almost 20 years of integrated communications experience, working with global technology brands including Oracle, NetApp and EMC, as well as consumer names such as Canva, Clearscore and eBay.

He specialises in shaping clear, compelling narratives for complex businesses, particularly across tech, AI and innovation, helping clients stand out in fast-moving markets.

As Managing Partner, Europe at Clarity, Liam leads the communications, public affairs and digital marketing teams across London and Amsterdam, focused on growing the European business and advising clients at the highest level.

Outside of work, Liam has long prioritised travel, using his first pay cheque to begin exploring the world and continuing ever since. He loves arriving somewhere new and immersing himself in new environments and cultures. When in London, Liam enjoys taking advantage of everything cultural the city has to offer.

Mandy is a trusted advisor to leaders navigating complex reputation challenges. For more than 20 years she has developed and delivered integrated earned, owned, social and paid programmes that shift behaviour, help influence regulatory outcomes and protect brands in moments of high scrutiny.

Mandy is recognised for breaking down silos between corporate affairs, PR, marketing and digital teams to build one reputation story across every channel. A multi award‑winning agency leader and CPRA 2024 PR Leader of the Year, she brings a practical, people-first lens to her role as an agency leader.

Chloe has almost 15 years of communications experience across B2B and B2C technology, working with start-ups and global leaders including Time Out, Improbable, ClearScore, SurveyMonkey, Canva, and HubSpot. She has led multi-market hub programmes, managed agency networks and is known for building strong, long-term client relationships. She has a particular specialism in fintech and SaaS, combining a deep understanding of complex products with an instinct for clear, audience-first storytelling to deliver results that drive business impact and build brand reputation.

At Clarity, Chloe is a Partner in the UK Comms business, focusing on the operational health and commercial growth of the team while ensuring work consistently hits a high bar for strategic and creative excellence. She works closely with colleagues across Europe and the US to drive integrated, multi-market programmes for clients and to embed best practice in ways of working and new business across the agency.

Outside of work, Chloe is a keen cook and aspiring gardener, happiest when feeding a crowd or coaxing new life out of the latest batch of plants (only the survivors are on display). Based in Thame just outside Oxford, she loves any excuse to travel, seeking out holidays that combine great food, history and culture.

Arlieke previously worked as an Operations Manager at a B2B PR agency focused on the tech sector. Her specialisms lie in B2B tech communications and crisis communications, where she helps organisations navigate high‑pressure situations and communicate clearly with their stakeholders. She is particularly experienced in translating complex technologies into compelling, accessible stories.

As Vice President in the Netherlands at Clarity, Arlieke oversees the day‑to‑day running of the Dutch operations, both for the team and for clients. She works closely with clients on strategy, messaging and reputation, while ensuring the team has the support and structure they need to do their best work.

Outside of work, Arlieke loves to travel and has explored many parts of the world. She is also an avid reader – in winter you’ll find her on the sofa with a book and a cup of tea, and in summer she’ll be reading outside, enjoying the sun.

Matt Rosenberg is a seasoned communications executive who has shaped corporate narratives and executed multi-channel strategies for global firms including Plume, Wix.com, and Weber Shandwick (for IBM). At Wix.com and Plume he developed compelling data and technology stories for media, analysts, and customers.

Based in New York City, he holds a B.A. in Public Communication with minors in Political Science and Criminal Justice from The American University. His specialty is crafting compelling technology stories that connect, drawing on a deep understanding of the complexity of the modern technology market. He also has extensive experience in corporate communications and crisis management — including cybersecurity incidents and policy response. Leveraging this background, Matt now leads integrated accounts for some of Clarity’s most cutting-edge clients in AI, semiconductors, and financial services.

Matt is well-traveled, with work having taken him around the world to places like Tokyo, Dublin, and Belgrade. When not at work, he enjoys biking around Brooklyn and following his favourite sports teams - namely the Boston Red Sox and Liverpool F.C.

With over 16 years of industry experience, Rob has delivered SEO strategies for global B2B and B2C brands across the financial services, travel, automotive, and tech sectors. As a true SEO all rounder, his expertise spans everything from deep technical audits and content strategy to Generative Engine Optimisation (GEO). At Clarity, Rob leads the SEO team, shaping the agency's approach to building brand visibility across both traditional search and emerging AI surfaces. Outside the office, he is a keen runner, currently training for his first marathon in April 2027.

Luke is a B2B technology communications specialist. Since day one of his career, he has worked with some of the world’s most influential tech brands shaping the way we live and work. His close proximity to the sector has given him a front-row seat to how technology has influenced the evolution of marketing and communications and helped shape a distinctive view on GEO from a reputation perspective.

At Clarity, Luke sits primarily within the PR and comms function but works fluidly across content and digital, advising clients across tech, fintech, financial services, cybersecurity and aerospace on how to build narratives that hold up across both traditional and AI-driven channels.

Based in Sydney, Luke spends his weekends on the golf course or writing music; he picked up the guitar at the age of eight and has been playing ever since.