Webinar: Demand generation for B2B tech marketers - FINITE - B2B marketing events & community

As always, we’re excited to announce our next webinar! Demand generation for B2B tech marketers.

The webinar will take place at 11.00am BST on the 30th of June 2020

Demand generation is a key part of driving growth for B2B technology companies. In this webinar we will begin with two case studies, the first focused on how to build a demand generation strategy from scratch, while the second will address the impact of COVID-19 on the demand generation function. In the second half we will have a panel discussion, focused on the modern Demand Generation role, channels, trends, challenges, and the rise of data and technology.

Speaker profiles:

Quoc Dang, Head of Marketing, Unravel Data 

Clemens Deimann, Head of Marketing with Fast-Growth B2B SaaS Companies

Raquel Villacana, Head of Marketing & Demand Generation, Large Format Business, HP 

Tom Whiley, Head of Demand Generation, e-day Absence Management 

Michael O’Keeffe, Demand Generation Manager, Permutive 

Agenda:

11.00 Introduction from Alex Price Founder FINITE   

11.10 Case study: Build a demand generation engine from scratch

• Outline key components for a successful demand generation strategy
• Implemented performance management measures: KPI dashboards, campaign measurement & weekly team sprint meetings
• Discuss new lead generation programs: automated lead nurturing, web live chat, customer referral schemes, and others
• How to measure success: What metrics do you take into account when determining the success of your strategy?
• Identify and overcome possible challenges when looking to build a demand generation engine from scratch

Tom Whiley 
Head of Demand Generation 
e-day Absence Management 

11.30 Case study: Demand Generation in 2020 – Covid Response or Natural Evolution?

• Describe your approach to demand generation during the COVID-19 situation. How has COVID-19 impacted your approach?
• Should you be focusing on top of funnel or bottom of funnel during COVID-19?
• Techniques within demand generation that have worked well, (and others that may have not worked so well!) during COVID-19
• How does your demand generation strategy shift post the lockdown period? Will this impact the budget? (if so, how?)
• Identify the practical steps you can take now to prepare for a shift in strategy post COVID-19

Clemens Deimann
Head of Marketing
Fast-Growth B2B SaaS Companies

11.50 Panel Discussion: Deep dive into demand generation for the B2B tech marketer

• Define the boundaries of demand generation for the B2B tech marketer
• Build demand generation in an uncertain reality: COVID-19 
• Identify key metrics and utilise data as part of a demand generation strategy 
• Align demand generation within the broader business 
• Share experience as a B2B tech marketer in demand generation, tips, & future outlook

Panellists: 

Quoc Dang
Head of Marketing 
Unravel Data 

Michael O’Keeffe
Demand Generation Manager 
Permutive 

Raquel Villacana
Head of Marketing & Demand Generation, Large Format Business
HP 

Moderator:

Alex Price
Founder 
FINITE 

12.35 End of webinar

The webinar is free for FINITE members!

To become a member, simply apply to Join FINITE, and details for webinar registration will follow!

For any queries, message sasha@finite.community