FINITE Discussion: Marketing operations for B2B tech marketers - FINITE - B2B marketing events & community

Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application.

Save the date! – 8th October 15:00 BST

In this online discussion we have four Marketing Operations experts joining us to look at the marketing operations function in B2B tech companies, discuss tips a generalist marketer can pick up, assess some of the key challenge marketing ops can bring, and find the solutions to help demonstrate & increase ROI. 

Here’s the full agenda:

15.00 Introduction from Alex Price Founder of FINITE   

15.05 Panel Discussion: Marketing operations in B2B tech companies 

• Clarify the scope of the marketing operations role & its strategic importance in B2B tech companies
• Understand what ‘success’ looks like for marketing operations: ROI & the C-Suite 
• See how companies can benefit from marketing operations best practices without hiring for the specific role/team
• Identify best tools and tech for marketing operations in B2B tech companies

16.00 End of the discussion

Panellists:

Matthieu Baril, Marketing Operations Manager, Causeway 
Darrell Alfonso, Global Marketing Operations Manager, Amazon
Maggie Butler, Senior Solutions Marketing Manager, Hubspot 
Rhys Priestman, Director, Marketing Operations, Enstoa

Moderator:

Alex Price, Founder, FINITE

As always, the webinar is completely free for FINITE members! Apply for a free membership here & details to register for the online discussion will follow to your inbox & on our FINITE Slack!