Podcast

Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker

Jodi Norris — Tue, 12 May 2026 09:16:45 GMT

We’re all starting to hear about it, but what is synthetic data? Simply put, synthetic data is “fake” data that is mathematically manufactured to mirror the patterns and behaviours of real-world datasets.

Is SaaS really dead? AI agents, vibe coding and repositioning with Antony Cousins, VP Product at Meltwater

Jodi Norris — Tue, 12 May 2026 09:09:06 GMT

After a trillion‑dollar sell‑off in software stocks and the so‑called “SaaSpocalypse”, it is not just founders who are nervous – CMOs and marketing leaders are questioning the future of their products and positioning.

The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin - FINITE - B2B marketing events & community

Jodi Norris — Mon, 16 Mar 2026 10:49:39 GMT

The traditional CMO career path is disappearing. Senior marketers are now expected to be strategists and builders – able to vibe code landing pages, wire up automations, understand agents, and ship prototypes alongside leading teams and shaping narrative. So what does a successful marketing leader actually look like in 2026?

The CMO of HCL Software on AI ethics and Hyper-personalisation

Jodi Norris — Mon, 02 Mar 2026 09:37:32 GMT

In this episode of the FINITE Podcast, Jodi sits down with the brilliant Dario Debarbieri, CMO at HCL Software. With a career at the intersection of marketing and AI, Dario offers a candid look at the Intelligence Economy and what it means for the modern B2B marketer.

Scaling Millions in Community-Led Pipeline

Jodi Norris — Mon, 09 Feb 2026 12:04:25 GMT

How do you turn organic excitement for your product into a structured engine that drives millions in pipeline and 71% higher account spend?

Designed Intelligence: Reimagining the B2B Marketing Workforce with Michelle Boockoff-Bajdek, CMO at Sitecore - FINITE - B2B marketing events & community

Jodi Norris — Mon, 05 Jan 2026 09:44:11 GMT

How do you move from simply “using” AI to truly integrating it into your workforce? In this episode, Michelle Boockoff-Bajdek, CMO of Sitecore, introduces her philosophy of Designed Intelligence – the intentional choreography between human creativity and AI capability.

Michelle breaks down why the future of marketing isn’t about chasing cost efficiencies, but about scaling empathy and connection. She shares how Sitecore is evolving its org charts into agile squads, the shift from personalised to “permissioned” marketing, and why curiosity is the most important skill for the modern marketer. Discover how to treat AI as a teammate rather than a tool to build deeper trust with your audience.

The Human-AI-Human Model: Why humans must lead the strategy, AI must accelerate the output, and humans must provide the final review.
Organisational Evolution: Moving from channel silos to agile squads supported by “AI teammates.”
Permissioned vs. Personalised: How to maintain brand authenticity and trust in an era of industrial-scale synthetic media.
The Future of the CMO: Shifting from a campaign engine to a real-time experience engine.

The New B2B Influence Model: How to Drive Growth Through Genuine Advocacy with Andy Lambert, Principal Product Manager at Adobe - FINITE - B2B marketing events & community

Jodi Norris — Mon, 15 Dec 2025 09:15:31 GMT

We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it’s where B2B marketing is headed, but we there’s a lot of improvement needed beforehand.

Mastering B2B Podcasts with Anne Feuss

Jodi Norris — Tue, 02 Dec 2025 09:26:54 GMT

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO.

Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including:

Finding the right host and hook to make technical content compelling.
The essential move from audio-only to video-first podcasting.
Tying content efforts to commercial impact and pipeline growth.

Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.

Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief - FINITE - B2B marketing events & community

Jodi Norris — Mon, 10 Nov 2025 10:09:06 GMT

Humanisation in B2B marketing almost feels like a buzzword.

But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI.

In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your ‘About Us’ page, but human soul, artistry, and love.

Hear from Deema Tamimi, VP Marketing at The Brief, who recently undertook a rebranding project that was fuelled with humanity.

Mastering LinkedIn Marketing with Steffen Hedebrandt, Founder and CMO at Dreamdata - FINITE - B2B marketing events & community

Jodi Norris — Mon, 27 Oct 2025 09:56:38 GMT

Steffen Hedebrandt, Co-Founder and CMO at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups.