B2B marketing podcast: Redefining the standard of B2B tech marketing

Blair Josephs Jansen’s career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought her B2C storytelling mindset, and now wants to redefine the standard of branding in our very serious, jargon-filled industry.

On this FINITE Podcast episode, you’ll gain a fresh perspective on what B2B tech branding can be, from the Senior Brand Strategist at Equinix. 

Listen to the episode to learn:

• Why did Blair shift from Netflix to B2B tech?
• Why is brand a holistic experience for customers and employees?
• Why is consistency so important for building a brand?
• Can B2B tech branding be fun?
• Should we use jargon and acronyms in B2B tech branding?
• What elements of B2C have influenced Blairs B2B branding?
• How should we differentiate our B2B tech branding for younger audiences and why?

Find the full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!