Podcast: B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments - FINITE - B2B marketing events & community

When your brand values aren’t aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge – to uptake and to get buy-in for. 

On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders.

Listen to the episode to learn:

• About Idan and his current role at Mesh Payments
• How do you identify the need for a rebrand? 
• How to get buy-in for a rebrand
• How to deal with the subjective nature of a rebrand
• Undergoing a visual rebrand in two weeks
• The importance of a website for scaling a B2B brand 
• Things Idan would approach differently in retrospect
• How often should B2B tech orgs undergo a rebrand?

Find the full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!