Insights from the sales & marketing debate for B2B tech marketers at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. 

At our live debate, a panel of experts answered: should sales and marketing be aligned under a single Revenue Operations (RevOps) function? 

The panel covered: 

• When is the time to switch to a revenue driven model?
• Do B2B tech organisations need a CRO? 
• What role should lead sales and marketing as a unified function? 
• How do you achieve sales and marketing alignment without acting under a single function? 

Thank you to our debaters: Shallu Behar-Sheehan, CMO at Truata, Lorena Morales, VP of Marketing at Go Nimbly, Jenifer Kern, CMO at Qu, Scott Allen, Global Marketing Development & Strategy Director at Microsoft. Moderated by Alex Price, Founder of FINITE. 

Should a CRO align sales and marketing?

To hear more sales and marketing alignment insights from the panel, FINITE members have access to the full discussion.

Apply here for a free membership and join B2B tech marketers around the world to grow in your career.

We’ve also produced a podcast, a webinar and a written interview on sales and marketing alignment – it’s a key area of focus within our community! If you’re not into RevOps, try building a team of marketing development reps instead.