FINITE B2B Marketing Podcast: Enhancing a B2B MarTech stack with data

Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories.

On this episode of the FINITE Podcast, you’ll gain a scope of the ‘big data’ landscape, and you’ll learn how you can enhance your marketing automation and customer platforms with data insights.

We spoke to Kevin Tate, CMO at Clearbit, a leading marketing data engine for B2B companies.

Listen to the episode to learn:

• About Kevin and Clearbit
• How can harnessing data help B2B tech companies grow and scale?
• How can data be used for speed on a website?  
• How should marketers go about integrating a data platform?
• How does Clearbit help marketers wrangle their data?
• Is there a risk of there being too much data?
• How should marketers approach data tools and platform adoption? 
• What does the future of data marketing look like? 

Find the full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!