FINITE B2B Marketing Podcast: Community Marketing

Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market.

In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect.

Listen to the episode to learn from Dominique’s in-depth expertise, as she tells us the benefits and challenges of running a community.

Listen to the full episode to learn about:

• Dominique and her background in community marketing
• What is community marketing?  
• About Dominique’s community CFO Connect 
• The proposition of a community 
• How does community marketing fit within a wider marketing department? 
• Attributing ROI from community to larger business goals 
• Getting buy-in for community building
• Linking the community to the business 
• Can you manage a community in a small marketing team? 
• How to drive the growth of a community 
• Tools and platforms for community marketing 
• Challenges in building a community 

Find the full episode here:

And once you’re done listening, find more of our B2B marketing podcasts here!