B2B Marketing Podcast: A B2B SaaS marketing strategy from zero to one

Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.

Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one.

Listen to the episode to learn:

• Paul and his journey at Udemy
• What is Udemy for Business?
• How did Udemy for Business started?
• What was the big part of Udemy’s USP?
• What is the key to finding early traction point?
• How do crypto, blockchain, FTS, and other technologies impact B2B marketing?
• Advice on how to be prepared for the future of B2B marketing

Find full episode here:

Once you’re done listening, find more of our B2B marketing podcasts here!