Case Studies

Building profile and share of voice for CrowdStrike

roz.woodroffe@clarity.global (Roz Woodroffe) — Mon, 18 May 2026 14:40:27 GMT

Achieving unprecedented results for Adoption England

roz.woodroffe@clarity.global (Roz Woodroffe) — Thu, 30 Apr 2026 13:14:13 GMT

Rapyd

Case Studies — Fri, 27 Mar 2026 10:32:00 GMT

Driving 28m impressions for Rapyd with an artist-led UK launch

Brand strategy, creative, and PR to launch a fintech challenger across the UK and Ireland and grow awareness among independent businesses.

The partnership

Rapyd is a global payments provider enabling businesses and consumers to transact locally and cross‑border at speed. With a challenger, “stick‑it‑to‑the‑man” mindset, Rapyd wanted to show small businesses there is a credible alternative to traditional financial institutions.

As Rapyd expanded across the UK and Ireland, the team needed to build brand awareness, drive qualified traffic to owned channels, and earn media coverage with an activation that did not look like a typical payments campaign.

Clarity was engaged to design a launch that would place Rapyd in the everyday streets and stories of independent businesses, not just in industry press. The objective was to create a distinctive, scalable brand moment that aligned Rapyd with the resilience and creativity of local merchants while signalling that the company was investing for the long term in these communities and markets.

Mitie

Case Studies — Fri, 27 Mar 2026 10:28:21 GMT

Designing a UX-led WordPress platform for Mitie: generating 700+ enquiries and 120+ MQLs

UX-led website redesign, WordPress migration, and digital experience optimisation to improve lead generation and stakeholder engagement in the professional services sector.

The partnership

Mitie is the UK’s leading facilities management and professional services company, with around 50,000 employees delivering infrastructure consultancy, energy, property, and healthcare services.

Mitie’s existing site sat on Kentico and had evolved around multiple audiences, sectors, and propositions. The result was a fragmented experience that made it harder for users to find what they needed, and for Mitie to translate its market leadership into measurable demand.

Mitie engaged Clarity to deliver a UX-led redesign and migration to WordPress that would align stakeholders around a single digital vision, simplify site structure, and support the full customer journey. The objective was to turn the website into a scalable growth platform for marketing, sales, talent, and investor communications, and to underpin future digital marketing and inbound lead generation.

Ankorstore

Case Studies — Fri, 27 Mar 2026 10:21:48 GMT

Championing the UK high street with Ankorstore: rewilding retail to strengthen independent retailers

Integrated communications, thought leadership, and content marketing to grow brand awareness, category ownership, and lead generation in European retail.

The partnership

Ankorstore connects brands and creators with independent retailers across Europe, helping shops curate distinctive ranges that stand out in an increasingly homogenous marketplace. Against the backdrop of ongoing polycrises and 47 UK shops closing every day in 2022, Ankorstore set out to “Rewild Retail” by restoring the health of the retail ecosystem and championing the role of independents on the high street.

Clarity’s brief was to build a purpose-led, insight-driven platform that would make Ankorstore synonymous with defending the UK high street, while directly supporting retailers’ resilience. Strategically, this meant elevating Ankorstore from marketplace to movement leader, growing UK brand sign-ups and stock listings, increasing sales to independent retailers, and securing a clear, defensible position as the category’s most vocal advocate with policymakers, media, and consumers alike.

8x8

Case Studies — Fri, 27 Mar 2026 10:14:55 GMT

Driving global growth with 8x8: securing tier‑one influence in four months

Strategic media relations, PR, and corporate communications to strengthen 8x8’s channel presence in enterprise technology.

The partnership

8x8 is a global cloud communications provider, relied on by enterprises to keep employees and customers connected. Following the appointment of a new global channel chief and an EMEA channel lead, 8x8 wanted to sharpen how it showed up in the channel ecosystem. The leadership team needed to signal a clear, confident direction to partners and the media, and to turn a routine news cycle into an opportunity to reinforce 8x8’s strategic narrative.

Juniper

Case Studies — Fri, 27 Mar 2026 09:54:41 GMT

Shaping the UK obesity debate with Juniper: from 6% to 49% share of voice

Integrated PR and policy communications to reshape the obesity debate, protect reputation, and build commercial momentum in the UK health tech sector.

The partnership

Juniper is a digital weight management service that combines clinically proven GLP‑1 medication with ongoing health coaching, tracking, clinical consultations, and a dedicated support team to provide NICE‑endorsed obesity care.

Entering the UK market, Juniper needed to navigate intense media scrutiny of weight loss drugs, sceptical policymakers, and a complex NHS landscape, while demand for effective obesity treatment continued to rise. Public debate often framed medication as a quick fix, with political focus concentrated on prevention and the food system alone. At the same time, strict NHS eligibility criteria and fragmented referral pathways limited access for those who could benefit most.

Juniper’s leadership asked Clarity to position the brand as a responsible provider of wraparound care, build credibility with journalists and political stakeholders, increase share of voice in a crowded conversation, and create the foundations for sustainable growth in a highly scrutinised category.

Generation Life

Case Studies — Mon, 23 Mar 2026 10:06:35 GMT

An integrated campaign to close Australia’s legacy planning gap and drive adviser-led growth in financial services.

Integrated content, PR, and paid media to reimagine legacy with Generation Life.

The partnership

Generation Life is an Australian investment product provider focused on helping people build, protect, and transfer wealth across generations. As Australia approaches the largest intergenerational wealth transfer in its history, Generation Life identified a structural challenge: Australians feel confident about leaving a legacy, but few have a plan, and many do not recognise the role of financial advisers in closing that gap.

Clarity partnered with Generation Life to reposition legacy planning as an achievable life goal, not an abstract financial concept. The objective was to elevate Generation Life as a leading educator and partner to financial advisers, turning a national knowledge gap into a growth opportunity.

Aon

Case Studies — Mon, 23 Mar 2026 10:03:10 GMT

Creating commercial momentum with Aon: exceeding lead generation targets by 201%

Paid social to scale Human Capital thought leadership and demand generation among senior HR leaders in Italy.

The partnership

Aon Italy partners with the University of Pavia on the annual Health & Benefits report, a flagship view of employee wellbeing and benefits across Italian employers. The latest edition needed to move beyond downloads and page views. It had to reinforce Aon’s Human Capital strategy, deepen relationships with senior HR decision‑makers, and convert interest into qualified opportunity.

Aon asked Clarity to turn this thought leadership into a growth lever. The brief was to cut through a crowded LinkedIn environment, reach a tightly defined audience of senior HR leaders at large organisations, and move them from passive awareness to active engagement. Success would be measured not only by lead volume, but by exceeding ambitious cost‑per‑lead targets that would prove LinkedIn could scale as a sustainable demand generation channel.

Shaping the UK internet industry with ISPA: enabling £40bn in fibre investment

Jodi Norris — Tue, 29 Jul 2025 10:52:52 GMT