Eventsforce is a global event‑tech company whose cloud‑based software powers thousands of events worldwide. Following a redesign in 2015, the leadership team recognised that development best practice, user expectations, and their own growth ambitions had moved on.
The existing site functioned as an online catalogue, not as a primary engine for qualified demand. Eventsforce wanted the website to work much harder: reflecting complex buyer journeys, increasing conversion points, and supporting a growing investment in content marketing.
The strategic objective was to build a digital experience that could generate more marketing‑qualified leads, protect and improve search visibility, and give the business a flexible foundation for ongoing optimisation. WordPress, as a highly adaptable CMS, was chosen as the platform to underpin this next stage of growth.