Sefiani worked with global leader in cloud-based cyber security, CrowdStrike, to boost awareness of its brand, its differentiated offering and build its reputation in Australia. As a company grown in the U.S., our brief was to raise awareness of the brand, in a highly cluttered Australian media landscape, achieving cut through beyond just the technology pages of our leading national titles.
To build up the CrowdStrike name in Australia, we utilised key subject matter experts, the impressive leadership team and global data reports to position the brand as the leader cybersecurity. A robust program of media relations, thought leadership, speaking platforms, strategically significant award submissions and content creation was devised to help drive media coverage and business growth in a highly competitive market. Our “always-on” press office and ‘newsjacking’ approach seized Covid-19 and the increase of cyber breaches and nation-state attacks, securing commentary in top tier media on Covid-themed phishing, the Prime Minister’s cyber threat announcements and ransomware attacks.